# Spirit-Specific Cocktail Mixers The 'Sekforde' Spirit Mixers Uniquely Enhance Alcohol Flavors By Laura McQuarrie | Published 2019-04-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spirit-mixers References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2019/04/waitrose-launches-new-range-of-spirit-specific-mixers/) & [sekfordedrinks](https://www.sekfordedrinks.com/) Drink mixers are often used to mask the taste of alcohol but Sekforde introduces spirit mixers that are actually designed to elevate the taste of specific spirits. Each of the [low-sugar sparkling drinks](https://www.trendhunter.com/trends/le-tribute-mixers) is meant to be paired with particular kinds of spirits to accentuate their authentic flavors rather than overpower them. While the Whisky & Bourbon mixer complements these kinds of spirits with a blend of Sicilian orange, rosemary and Gentian bitters, the Tequila & Mezcal [botanical mixer](https://www.trendhunter.com/trends/bittermilk-no8) unites prickly pear, fig and cardamom. These premium mixers are [all-natural, low in sugar and calories](https://www.trendhunter.com/trends/girl-walks-into-a-bar), and contain no artificial flavors, preservatives or sweeteners. Although Sekforde sets itself apart as "the world's first and only mixers created for specific spirits," the flavorful sparkling drinks can also be consumed on their own. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 47% | Activity: 44% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Spirit-specific Cocktail Mixers:** Disruptive innovation opportunity: Create spirit-specific cocktail mixers that enhance the authentic flavors of different spirits. - **Low-sugar Sparkling Drinks:** Disruptive innovation opportunity: Develop a line of low-sugar sparkling drinks that are designed to accentuate the tastes of specific beverages. - **All-natural Mixer Alternatives:** Disruptive innovation opportunity: Introduce all-natural mixer alternatives that provide unique taste experiences for different types of spirits. ### Sectors Adopting This - **Beverage Industry:** Disruptive innovation opportunity: Transform the beverage industry by offering specialized mixers that enhance the flavors of specific spirits. - **Alcohol Industry:** Disruptive innovation opportunity: Revolutionize the alcohol industry by creating spirit-specific mixers that elevate the taste of different spirits. - **Health and Wellness Industry:** Disruptive innovation opportunity: Innovate the health and wellness industry by producing low-sugar sparkling drinks that provide a healthier option for cocktail enthusiasts. ## Related on Trend Hunter - [Effortless Non-Alcoholic Mixers](https://www.trendhunter.com/trends/sodastream-crafted-cocktail-mixers.md) - [All-Natural Alcohol-Free Mixers](https://www.trendhunter.com/trends/good-cocktail-co.md) - [Single-Serve All-Natural Mixers](https://www.trendhunter.com/trends/allnatural-mixers.md) - [Co-Branded Cocktail Mixers](https://www.trendhunter.com/trends/avec-drinks-x-williams-sonoma.md) - [Versatile Alcohol-Free Cocktail Mixers](https://www.trendhunter.com/trends/nomuss-mixers.md) - [Elevated Organic Cocktail Mixers](https://www.trendhunter.com/trends/elevated-mixers.md) - [Holiday-Ready Non-Alcoholic Mixers](https://www.trendhunter.com/trends/nonalcoholic-mixers.md) - [Bar-Quality Cocktail Blends](https://www.trendhunter.com/trends/fever-tree.md) - [Powdered Cocktail Mixers](https://www.trendhunter.com/trends/mixxers.md)