# Carpenter-Inspired Perfumes The Spirit Level from Art Lebedev Stifles the Smell of Sawdust By Michael Hines | Published 2010-04-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/spirit-level References: [artlebedev](http://www.artlebedev.com/everything/levelus/) I am going to explain to you why the Spirit Level is the best tool that you can have in your belt. First and foremost, it is a double threat, and two tools in one always belong on the belt. The Spirit Level is a [bottle of perfume](https://www.trendhunter.com/trends/handbag-scents) that also acts as a level. Levels are the most under-appreciated tool in any handyman's arsenal. They help to insure that things are, well, on the level. Art Lebedev has combined the usefulness of a level with the good smell that only perfume could bring. The resulting Spirit Level is the best invention since the clawed hammer. I know one belt that's getting a new addition soon. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 9% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What's Driving This Trend - **Dual-purpose Tools:** Combining the functionality of two tools into one, such as a perfume bottle and level, presents opportunities for innovative product design and convenience for users. - **Multi-functional Products:** Creating products that serve multiple purposes, like a perfume that also acts as a tool, offers a unique selling proposition and disrupts traditional product categories. - **Unconventional Tool Applications:** Exploring and leveraging the potential of unexpected tool applications, such as incorporating them into cosmetic products, opens up new market opportunities and attracts niche target audiences. ### Who This Affects Most - **Home Improvement:** In the home improvement industry, integrating multiple tools into a single product, like a level within a perfume, can provide innovative solutions for DIY enthusiasts and professional contractors alike. - **Fragrance and Beauty:** The fragrance and beauty industry can seize opportunities by introducing multi-functional products that combine pleasant scents with practical tools, appealing to consumers looking for unique and versatile items. - **Product Design:** The field of product design can explore disruptive innovation by reimagining traditional tools and incorporating them into unexpected products, like creating functional tools within beauty or fashion items. ## Related on Trend Hunter - [Fragrance Enhancer Rollerballs](https://www.trendhunter.com/trends/pocket-perfume.md) - [Swipe-On Perfume Sticks](https://www.trendhunter.com/trends/perfume-stick.md) - [Lab-Like Fragrances](https://www.trendhunter.com/trends/perfumer-extraordinaire.md) - [Perfume-Inspired Hand Sanitizers](https://www.trendhunter.com/trends/perfumeinspired-hand-sanitizers.md) - [Artistic Perfume Bottle Packagings](https://www.trendhunter.com/trends/do-perfume.md) - [Fragrance-Driven Household Cleaners](https://www.trendhunter.com/trends/element-brooklyns-all-purpose-cleaner.md) - [Perfume Bottle Ornaments](https://www.trendhunter.com/trends/perfume-bottle-ornaments.md) - [State-of-the-Art Retail Fragrance Dispensers](https://www.trendhunter.com/trends/stateoftheart-fragrance-dispenser.md) - [Positively Uplifting Perfumes](https://www.trendhunter.com/trends/perroy.md)