# Spirit-Infused Coffees Fire Department Coffee Makes Coffee Infused with Rum, Tequila & More By Laura McQuarrie | Published 2020-04-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/spirit-infused-coffees References: [prnewswire](https://www.prnewswire.com/news-releases/fire-department-coffee-unveils-distinctive-look-for-innovative-spirit-infused-coffee-line-301036594.html) & [firedeptcoffee](https://www.firedeptcoffee.com/collections/spirit-infused-coffee) [Fire Department Coffee](https://www.trendhunter.com/trends/fire-department-coffee-nitro-cold-brew) recently unveiled a fresh new look for its [Spirit Infused Coffee](https://www.trendhunter.com/trends/whiskeyinspired-coffee-blend), which share the flavor and aroma of bourbon, rum, whiskey and tequila. The new designs take inspiration from vintage spirit labels and appeal to coffee lovers who appreciate high-quality goods and hand craftsmanship. The coffees infused with Bourbon, Rum, Tequila and Egan's Irish Whiskey are made with a proprietary process that is said to yield smooth and subtle roasts. Although infused with alcohol, the coffee is non-alcoholic and offers a gentle way for people to experience the qualities of popular spirits in a new way. Fire Department Coffee is passionate about supporting first responders and 10% of the net proceeds go towards those who have been injured on the job, mentally or physically, or who are dealing with health challenges. Image Credit: Fire Department Coffee ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 46% | Activity: 77% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Spirit-infused Beverages:** Opportunity for alcoholic beverage companies to expand into non-alcoholic, flavor-infused products - **Vintage-inspired Packaging:** Opportunity for packaging companies to offer unique, vintage-inspired designs for premium products - **Supporting First Responders:** Opportunity for companies to align with social causes and donate proceeds to charitable organizations ### Where This Applies - **Coffee:** Opportunity for coffee companies to create unique, flavor-infused products with a sophisticated twist - **Alcohol:** Opportunity for alcohol companies to expand into non-alcoholic, flavor-infused products without the regulatory constraints of traditional alcoholic beverages - **Packaging:** Opportunity for packaging companies to cater to the premium, artisanal market with unique designs and sustainable materials ## Related on Trend Hunter - [Whiskey-Infused Coffees](https://www.trendhunter.com/trends/whiskey-infused-coffee.md) - [Canned Nitro Coffee Refreshments](https://www.trendhunter.com/trends/fire-department-coffee-nitro-cold-brew.md) - [Whiskey-Inspired Coffee Blends](https://www.trendhunter.com/trends/whiskeyinspired-coffee-blend.md) - [Adventure-Born Coffee Whiskeys](https://www.trendhunter.com/trends/first-light-whiskey.md) - [Coffee-Infused Whiskeys](https://www.trendhunter.com/trends/macallan-harmony-collection-smooth-arabica.md) - [Spirit-Based Cold Brews](https://www.trendhunter.com/trends/hard-cold-brews.md) - [Aromatic Coffee-Inspired Spirits](https://www.trendhunter.com/trends/brugal-coleccin-visionaria-edicin-02-coffee.md) - [Tequila-Based Coffee Liqueurs](https://www.trendhunter.com/trends/dead-mans-fingers-tequila-coffee-liqueur.md) - [Spirit-Infused Coffee Blends](https://www.trendhunter.com/trends/specialty-coffee-brand.md)