# Concentrated Cocktail Spirit Sprays Hocus Spirit Fragrances Come in Several Options By Michael Hemsworth | Published 2026-02-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spirit-fragrances References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2026/02/hocus-crafts-game-changing-spirit-fragrances/) & [hocus.uk](https://hocus.uk)  Hocus Spirit Fragrances are a series of super-concentrated spirit flavors formulated to transform a conventional cup of mixer into a cocktail, but without all the associated alcohol. The product is achieved using a proprietary process that starts with premium spirits before being concentrated down into small, [pump-style packaging](https://www.trendhunter.com/trends/functional-spirits) that can be dosed into a glass. The product is thus crafted with as many as 40 servings per bottle and comes in with a less than 0.5% ABV per serving to make it suited for consumers seeking out [low-alcohol alternatives](https://www.trendhunter.com/trends/mock-one-nonalcoholic-spirits). Hocus Spirit Fragrances are priced at £29.99 per bottle and thus comes in at around 75p per serving to make them a cost-effective alternative to [alcohol-free spirits](https://www.trendhunter.com/trends/sophisticated-alcoholfree-cocktails). ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 42% | Activity: 46% | Freshness: 65% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Micro-dosed Cocktail Concentrates:** Compact, pump-dosed spirit concentrates that deliver multiple servings per bottle present alternatives to traditional bottling formats and enable precise portioning for both home and on-premise use. - **Premium Low-alcohol Alternatives:** Consumers seeking reduced-ABV experiences are driving demand for high-quality flavor fidelity without intoxication, opening space for upscale, craft-oriented nonalcoholic product lines. - **Flavor-first Mixer Enhancements:** Intense spirit essences designed to transform simple mixers pivot the cocktail equation toward aroma and taste engineering rather than alcohol content, encouraging novel pairing and sensory-focused offerings. ### Industries Being Reshaped - **Beverage Manufacturing:** Small-batch distillers and flavor houses could adapt concentration and encapsulation technologies to create shelf-stable, low-ABV concentrates that extend product portfolios and reduce shipping weight. - **Hospitality and Bars:** Bars and restaurants may integrate micro-dosed concentrates to expand low- and no-alcohol menu options while preserving cocktail complexity and improving speed of service. - **Health and Wellness Retail:** Specialty retailers and wellness brands are positioned to merchandise concentrated spirit sprays alongside functional beverages as premium lifestyle products that support mindful consumption. ## Related on Trend Hunter - [Multi-Serve Non-Alcoholic Cocktails](https://www.trendhunter.com/trends/nonalcoholic-cocktails-by-ish.md) - [Indian Alcohol-Free Shots](https://www.trendhunter.com/trends/jigger.md) - [THC-Infused Bottled Cocktails](https://www.trendhunter.com/trends/thcinfused-bottled-cocktail.md) - [Cocktail-Ready Hemp Spirits](https://www.trendhunter.com/trends/cantrip-elixir.md) - [Spritz-Style Cocktail Liqueurs](https://www.trendhunter.com/trends/gordons-spritz-edition.md) - [Heritage-Driven Cocktail Liqueurs](https://www.trendhunter.com/trends/sazerac-house-of-cocktails.md) - [Halloween Cocktail Capsules](https://www.trendhunter.com/trends/spooky-sips-collection.md) - [Bulk Artisan Cocktail Products](https://www.trendhunter.com/trends/the-drinks-bureau-cocktails.md) - [High-Value Cocktail Variety Packs](https://www.trendhunter.com/trends/moth-cocktail-party-pack.md)