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# Liquor-Infused Condiments
Spirit & Co. Makes Ketchup and BBQ Sauce with Vodka and Bourbon

By Laura McQuarrie | Published 2020-09-21 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/spirit-co
References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/16881-spirit-co-debuts-condiments-created-with-premium-liquor) & [kickstarter](https://www.kickstarter.com/projects/nickspencer/spirit-and-co)

[Spirit & Co.](https://www.trendhunter.com/trends/whiskeyinspired-coffee-blend) is shaking up the condiment category with its small-batch sauces infused with premium liquor. In all, there are five sauces, each of which is made with a different specialty liquor like vodka, bourbon, whiskey, tequila and more.

While the [Bourbon & Smokey Bacon BBQ Sauce](https://www.trendhunter.com/trends/tennessee-style-bbq-sauce) is enhanced with American-made Kentucky Straight Bourbon Whiskey, the Irish Whiskey & Honey Mustard shares a taste of barrel-aged Irish whiskey that's distilled and blended overseas. The other sauces in the range also help to share a taste of spirits from around the world, as the cabernet sauvignon featured in the brand's steak sauce comes from grapes harvested in Chile and the [Tequila & Green Chile Hot Sauce](https://www.trendhunter.com/trends/mrs-wages) spotlights 100% Tequila Blanco from Mexico.

Image Credit: Spirit & Co.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 36% | Activity: 46% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Liquor-infused Condiments:** Creating condiments infused with premium liquor opens up opportunities for unique flavor experiences in the food industry.
- **Small-batch Sauces:** Producing small-batch sauces allows for experimentation and customization, catering to niche markets and personalized tastes.
- **Global Spirit Influence:** Highlighting spirits from around the world in condiments taps into the growing interest in diverse flavors and cultural experiences.

### Where This Applies

- **Food and Beverage:** The food and beverage industry can leverage the trend of liquor-infused condiments to create unique and innovative products that cater to consumers' desire for new taste experiences.
- **Craft and Gourmet Food:** Craft and gourmet food producers can capitalize on the small-batch sauce trend to offer customized and artisanal condiments that stand out in the market.
- **International Spirits Industry:** The international spirits industry can explore collaborations and partnerships with condiment brands to showcase their products and expand their consumer base through cross-promotion.

## Related on Trend Hunter

- [Tangy Bourbon Ketchups](https://www.trendhunter.com/trends/dill-pickle-ketchup.md)
- [Beer-Infused Hot Sauces](https://www.trendhunter.com/trends/dive-bar-hot-sauce.md)
- [Rum-Infused BBQ Sauces](https://www.trendhunter.com/trends/ruminfused-bbq-sauce.md)
- [Beer-Infused Barbecue Sauces](https://www.trendhunter.com/trends/rufus-teague-x-garage-beerbq-sauces.md)
- [Beer-Branded Foodservice Sauces](https://www.trendhunter.com/trends/guinness-sauces.md)
- [Unconventionally Flavored Distillates](https://www.trendhunter.com/trends/diistil.md)
- [Vodka-Infused Pasta Sauces](https://www.trendhunter.com/trends/pasta-alla-vodka.md)
- [American Cuisine Sauce Ranges](https://www.trendhunter.com/trends/the-flava-people-meat-lust.md)
- [Wine-Infused Sauces](https://www.trendhunter.com/trends/wine-infused-sauce.md)
