# Prohibition Booze Branding The 'Melbourne Moonshine' Spirit Bottle Embraces Bootlegging History By Michael Hemsworth | Published 2015-11-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spirit-bottle References: [lovelypackage](http://lovelypackage.com/melbourne-moonshine/) & [senseadvertising.au](http://www.senseadvertising.com.au/) While the consumption of alcohol is legal and culturally accepted in many parts of the world, the industry still has the feeling of being a vice that goes against the morals of society and recalls the days of prohibition and bootlegging, which is celebrated by the '[Melbourne Moonshine](https://www.trendhunter.com/trends/melbourne-laneway-gin)' spirit bottle design that looks like it was created to be discreetly enjoyed. Designed by creative agency Sense, the 'Melbourne Moonshine' spirit bottle is sized small to be easily hidden should the fuzz come to break up your party. The new alcohol brand describes the experience of thinking about how to approach the release of the first batches: "For its branding, packaging and website, we drew influences from the [bootleg history of moonshine](https://www.trendhunter.com/trends/moonshine-advent-calendar) itself, as well as the shape of the celestial moon and the copper of the alembic stills used to create this unique liquor." ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 54% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Bootlegging-inspired Branding:** Alcohol companies can explore creating branding and packaging inspired by the history of bootlegging to appeal to consumers looking for unique and edgier experiences. - **Discreetly-packaged Alcohol:** Design agencies can work with alcohol companies to create small, easily-concealable packaging that appeals to people who want to enjoy alcohol in public places or at events where alcohol may not be allowed. - **Moonshine Flavor Varieties:** Alcohol manufacturers can experiment with producing unique flavors of moonshine to appeal to consumers looking for new and exciting alcohol experiences. ### Where This Applies - **Alcohol Industry:** Alcohol companies can explore the use of unconventional branding and packaging to stand out in a crowded market and appeal to consumers looking for edgier experiences. - **Design Industry:** Design agencies can work with alcohol brands to create packaging that fits their branding and appeals to consumers looking for unique and discreet alcohol experiences. - **Food and Beverage Industry:** Restaurants and bars can explore incorporating moonshine-based cocktails into their menus to offer customers unique and flavorful drink options. ## Related on Trend Hunter - [Ready-to-Pour Tinned Spirits](https://www.trendhunter.com/trends/departed-spirits.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [DIY Whisky Bottles](https://www.trendhunter.com/trends/diy-whisky-bottle.md) - [Bootlegger-Inspired Bourbon Collections](https://www.trendhunter.com/trends/bourbon-collection.md) - [Moonshine Party Packs](https://www.trendhunter.com/trends/midnight-moon-party-in-a-box.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md) - [Aristically Adorned Canned Cocktails](https://www.trendhunter.com/trends/artistic-canned-cocktail.md) - [Uplifting Artistic Alcohol Packaging](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle.md) - [Folklore-Inspired Spirit Branding](https://www.trendhunter.com/trends/bathtub-gin-x-tart-london-limited-edition.md)