# Oily Airline Ads The Spirit Airlines Advertisement Takes a Hit at BP By Tiana Reid | Published 2010-06-23 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/spirit-airlines References: [adweek.blogs](http://adweek.blogs.com/adfreak/2010/06/spirit-airlines-knows-you-enjoy-oily-beaches.html) & [spiritair](http://www.spiritair.com) [Spirit Airlines](https://www.trendhunter.com/trends/seat-blocker) is another company taking a hit at [BP](https://www.trendhunter.com/trends/bp-and-fritolay-north-america), and attempting to profit from an oil-spill joke. Showing the promotion theme 'Best Protection' and the letters "B" and "P" written in bold on a tube of sunblock, the tagline in the Spirit Airlines ad is "Check out the [oil on our beaches](https://www.trendhunter.com/trends/glow-oil-spf-50-body-oil)." Of course, telling by the shot of the bikini-clad woman on one of the advertisements, Spirit Airlines is trying to promote the *other* kind of oil-soaked birds. Click through the gallery to take a look at Spirit Airlines' oily ads. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 73% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Oil-spill Humor:** Disruptive innovation opportunity: Develop humorous advertising campaigns that poke fun at controversial topics, like the BP oil spill, to capture consumer attention and create brand awareness. - **Provocative Messaging:** Disruptive innovation opportunity: Utilize provocative messaging and visuals in advertisements to generate buzz and drive engagement, while potentially risking backlash from certain audiences. - **Incorporating Controversy:** Disruptive innovation opportunity: Incorporate controversial events or subjects in marketing materials to generate attention, spark conversations, and stand out in the competitive landscape. ### Industries Being Reshaped - **Airlines:** Disruptive innovation opportunity: Airlines can explore unconventional advertising strategies to differentiate themselves and capture consumer attention in a saturated market. - **Advertising:** Disruptive innovation opportunity: Advertising agencies can cater to companies willing to take risks with controversial advertisements, offering creative and unconventional solutions to generate brand awareness. - **Tourism:** Disruptive innovation opportunity: Tourism organizations can leverage controversial topics or events to create attention-grabbing marketing campaigns that attract visitors and generate buzz. ## Related on Trend Hunter - [Humorous Playful Airline Campaigns](https://www.trendhunter.com/trends/seat-blocker.md) - [Airline Policy Revisions](https://www.trendhunter.com/trends/spirit-airlines-bans.md) - [Budget-Friendly Airline Campaigns](https://www.trendhunter.com/trends/sunwing-vacations1.md) - [Promotional Tourism Sweepstakes](https://www.trendhunter.com/trends/visit-lauderdale.md) - [Branded Departure Boards](https://www.trendhunter.com/trends/bumble-airlines.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Cheeky Ocean-Renaming Campaigns](https://www.trendhunter.com/trends/canadien-ocean.md) - [Drama-Series-Inspired SPF Campaigns](https://www.trendhunter.com/trends/vaseline-x-the-white-lotus.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md)