# Modern Masculine Mouth Care The Spire Braun Electric Toothbrush Cleans Up the Competition By Amelia Roblin | Published 2013-11-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spire-braun-electric-toothbrush References: [yankodesign](http://www.yankodesign.com/2013/11/21/the-men’s-only-toothbrush/) & [behance.net](http://www.behance.net/gallery/Spire-BRAUN-Electric-Toothbrush/11933887) There is no practical need to manufacture [gender-specific oral care products](https://www.trendhunter.com/trends/bob-refillable-body-wash), but in terms of marketing, a great deal of money can be made from apparently tailored items. The Spire Braun [Electric Toothbrush](https://www.trendhunter.com/trends/ultra-next-generation-smart-sonic-toothbrush) has been designed with the male species in mind, embodying a robust shape and a dark color and exuding the impression of power. Aleksandar Andreevski packed a great deal of technology into a fairly slender device, making it much more natural to handle. The muscular masculine form is, however, referenced in the broad-shouldered silhouette of the teeth cleaner. Part of this sharp shaft will surprise you particularly, with its LCD display that signifies one of several specialized modes that its [sonic system](https://www.trendhunter.com/trends/ordo-sonic-edge) can carry out. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 68% | Activity: 65% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Gender-specific Oral Care:** Manufacturers can potentially increase profits by marketing gender-specific oral care products. - **Technologically-advanced Toothbrushes:** There is potential for innovation in designing toothbrushes with advanced technology for more efficient cleaning. - **Macho Product Design:** Incorporating masculine design elements into products associated with self-care is a recent trend. ### Who This Affects Most - **Oral Care Products:** Manufacturers can develop a line of gender-specific oral care products with tailored marketing strategies to cater to various consumer preferences. - **Consumer Electronics:** There is potential to introduce technologically advanced toothbrushes with features beyond just cleaning to appeal to tech-savvy consumers. - **Grooming and Personal Care:** Incorporating masculine design elements into grooming products, such as electric toothbrushes, may appeal to male consumers and create new market opportunities. ## Related on Trend Hunter - [Tech-Forward Tooth Brush Designs](https://www.trendhunter.com/trends/sonic-electric-toothbrush1.md) - [Dual-Purpose Oral Care Systems](https://www.trendhunter.com/trends/electric-oral-care-kit.md) - [Gold-Hued Smart Toothbrushes](https://www.trendhunter.com/trends/oralb-io10-ultimate.md) - [Wireless Charging Electric Toothbrushes](https://www.trendhunter.com/trends/wireless-charging-electric-toothbrushes.md) - [Performance-Driven Toothbrush Designs](https://www.trendhunter.com/trends/toothbrush-design1.md) - [Self-Sanitizing Toothbrushes](https://www.trendhunter.com/trends/ultim8-smartbrush-system.md) - [Affordable Sonic Toothbrushes](https://www.trendhunter.com/trends/battery-electric-toothbrush.md) - [Custom Oral Health Devices](https://www.trendhunter.com/trends/oral-health-device.md) - [Multifunctional Electric Toothbrushes](https://www.trendhunter.com/trends/etekcity-sonic-electric-toothbrush.md)