# Editorials That Spin You Around 'Rotation' Takes You for a Menswear Ride By mediterranean | Published 2009-02-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/spining-editorials-rotation References: [homotography.blogspot](http://homotography.blogspot.com/2009/02/tim-richardson-joseph-culp-rotation.html) & [dazeddigital](http://www.dazeddigital.com/Fashion/article/1742/1/Rotation) The February 2009 issue of Dazed & Confused features a [creative editorial](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam), ‘Rotation,’ by photographer Tim Richardson that showcases the hottest [menswear trends](https://www.trendhunter.com/trends/luxury-menswear-campaign). 'Rotation' features model Joseph Culp spinning around on a round platform after being styled by Robbie Spencer in pieces from Tom Ford, Hugo Boss, Givenchy, Belstaff, DKNY, and Tommy Hilfiger, among other designers. The editorial comes with a complementary video. The whole thing is brilliant. Watch the video, and then check out more fantastic features from Dazed below. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 44% | Activity: 94% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **360-degree Fashion:** Brands and retailers can create clothes that look good from all angles and experiment with 360-degree photos and videos for online shopping experiences. - **Interactive Fashion Editorials:** Creative teams can push the boundaries of fashion editorials by incorporating new technologies like virtual reality, mixed reality, and interactive videos. - **Fashion Film Campaigns:** Fashion brands can create compelling narratives for their collections through high-quality fashion films that showcase their designs in a unique and visually-engaging way. ### Where This Applies - **Fashion Industry:** Fashion brands, designers, retailers, and fashion media can leverage emerging technologies and creative concepts to disrupt traditional fashion marketing and storytelling. - **Film and Entertainment Industry:** Video production companies, directors, and producers can collaborate with fashion brands to create innovative and engaging fashion film campaigns. - **Virtual and Augmented Reality Industry:** VR/AR technology providers and developers can explore opportunities to enhance the fashion industry with interactive and immersive experiences for product showcases and shopping. ## Related on Trend Hunter - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Brand Staple-Highlighting Luxe Fashion](https://www.trendhunter.com/trends/rathbonenewman.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md)