# Spine-Protecting Ski Gear The 'Spine Ergo BUG' Protects Has your Back This Winter By Lacey-Jane Walsh | Published 2013-05-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spine-ergo-bug References: [dailybri](http://www.dailybri.com/2013/05/02/spine-ergo-protection-for-your-spine/) & [pocsports](http://www.pocsports.com/en/product/1238/spine-ergo-bug) Winter sports fans may be intrigued by [POC's](https://www.trendhunter.com/trends/poc-obex-connect-helmet) new product 'Spine Ergo BUG.' Essentially, this strap-on protective shell gives snowboarders and ski fans back support while protecting them from [serious spinal injuries](https://www.trendhunter.com/trends/pum-soft-exoskeleton). This impressive product is cushioned for comfort and also designed to allow [extreme snowboarders](https://www.trendhunter.com/trends/k2-ski-collection) to move freely while they shred their way down snow-covered mountains. Exhilarating Winter sports help make the cold weather bearable, but everybody knows that safety comes first. This product helps to put your troubled mind at ease while you take on slippery mountain slopes. Personally, I promote any product that's designed to prevent serious injuries. Sometimes it's fun to live a little dangerously, but it's nice to know that your bases are covered in case you wipe out hard. The 'Spine Ergo BUG' has your back come ski season. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 69% | Activity: 39% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Protective Ski Gear:** Developing advanced protective gear for winter sports enthusiasts to prevent serious injuries. - **Strap-on Back Support:** Designing strap-on protective shells to provide comfort and support for snowboarders and skiers, specifically targeting spinal protection. - **Enhanced Mobility Design:** Creating innovative designs that allow extreme snowboarders to move freely while maintaining safety on the slopes. ### Where This Applies - **Winter Sports Equipment:** Winter sports equipment manufacturers can explore opportunities to develop and market spine-protecting gear for ski and snowboard enthusiasts. - **Safety Equipment Manufacturing:** Safety equipment manufacturers have the potential to disrupt the market by creating technologically advanced protective gear for various sports, including winter sports. - **Outdoor Recreation Industry:** The outdoor recreation industry can capitalize on the growing demand for innovative and safe winter sports gear by offering spine-protecting products to attract customers. ## Related on Trend Hunter - [Winter Sport Survivalist Vests](https://www.trendhunter.com/trends/db-snow-pro-vest.md) - [Slope-Ready Winter Helmets](https://www.trendhunter.com/trends/beanie-helmet.md) - [Protective Communication Ski Helmets](https://www.trendhunter.com/trends/poc-obex-connect-helmet.md) - [Brain-Protecting Wearable Devices](https://www.trendhunter.com/trends/brainprotecting-wearable-device.md) - [Mechanical Posterior Support Wearables](https://www.trendhunter.com/trends/wearable-back-support.md) - [Interchangeable Component Sport Helmets](https://www.trendhunter.com/trends/customizable-helmet.md) - [Aftermarket Air-Spring Skier Accessories](https://www.trendhunter.com/trends/shredshox.md) - [One-Piece Adult Outerwear](https://www.trendhunter.com/trends/puffer-chubbsie.md) - [Athlete-Approved Innovative Ankle Braces](https://www.trendhunter.com/trends/innovative-ankle-brace.md)