# Sparkling Cinnamon Spice Beverages Spindrift Spiced Apple Cider is a Category-Defying Sipper By Laura McQuarrie | Published 2022-09-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spindrift-spiced-apple-cider References: [prnewswire](https://www.prnewswire.com/news-releases/spindrift-launches-first-ever-seasonal-flavor-spiced-apple-cider-301618228.html) & [drinkspindrift](http://www.drinkspindrift.com)  The first-ever [seasonal sparkling water flavor](https://www.trendhunter.com/trends/aura-bora-pumpkin-spice) from [Spindrift](https://www.trendhunter.com/trends/fuji-apple) is Spiced Apple Cider, a category-defying beverage that's described as a "lighter and a more real-tasting version of the traditional fall flavor. It's not quite cider, not quite seltzer." The light and slightly pulpy beverage is a special seasonal release that can only be enjoyed for a limited time this fall and it shares the comforting flavors of real squeezed apples and cinnamon spice. Although sparkling water and hard seltzer are commonly perceived as summertime beverages, the brand is challenging this notion with its latest release to accompany warm homecoming moments. Spindrift's seasonal Spiced Apple Cider is ready to be sipped in both Sparkling and Spiked varieties. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 31% | Activity: 55% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Seasonal Sparkling Beverages:** There is an opportunity for businesses to create more seasonal variations of sparkling water and other non-alcoholic drinks to satisfy customer demand for seasonal flavors all year round. - **Hybrid Beverage Categories:** By combining the flavors and characteristics of multiple beverage categories, businesses can create new and unique hybrid drinks that stand out in a crowded market. - **Elevated Non-alcoholic Beverages:** As consumers trend towards drinking less alcohol, there is an opportunity to create non-alcoholic beverages with more complex and sophisticated flavor profiles, like Spindrift's Spiced Apple Cider. ### Who This Affects Most - **Non-alcoholic Beverages:** As people choose to drink less alcohol, there is an opportunity for companies to innovate and create unique and sophisticated non-alcoholic beverages to meet customer needs and preferences. - **Sparkling Water:** There is an opportunity for companies to create more seasonal variations of sparkling water to cater to customers who are looking for a healthier alternative to traditional sodas and sugary drinks. - **Flavor Innovation:** Companies can set themselves apart in a crowded market by innovating new and unique flavor combinations like Spindrift's Spiced Apple Cider that offer a fresh take on traditional flavors. ## Related on Trend Hunter - [Autumnal Spiced Apple Waters](https://www.trendhunter.com/trends/spiced-apple.md) - [Flavorful Sparkling Waters](https://www.trendhunter.com/trends/fuji-apple.md) - [Apple Cinnamon Sparkling Water](https://www.trendhunter.com/trends/apple-cinnamon-sparkling-water.md) - [Tart Fruit-Forward Cocktails](https://www.trendhunter.com/trends/spindrift-2.md) - [Free-From Sparkling Waters](https://www.trendhunter.com/trends/spindrift.md) - [Juicy Fall-Inspired Alcoholic Beverages](https://www.trendhunter.com/trends/simply-spiked-cranberry.md) - [Fall Spice Apple Ciders](https://www.trendhunter.com/trends/fall-spice-apple-cider.md) - [Festively Spiced Sparkling Waters](https://www.trendhunter.com/trends/hop-wtr-spiced-apple.md) - [Autumnal Sparkling Waters](https://www.trendhunter.com/trends/honey-pumpkin-sparkling-water.md)