# Sparkling Citrus Hard Seltzers Spindrift Blood Orange Tangerine Has Bold Color & Flavor By Laura McQuarrie | Published 2022-02-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spindrift-blood-orange-tangerine References: [prnewswire](https://www.prnewswire.com/news-releases/anything-but-ordinary-spindrift-brings-blood-orange-tangerine-to-sparkling-water-category-301485990.html) & [drinkspindrift](http://www.drinkspindrift.com)  [Spindrift](https://www.trendhunter.com/trends/spindrift-spiked-paradise-pack) Blood Orange Tangerine shares the bright, zesty and uplifting flavors of not just one but two orange varietals. As the brand describes, "Blood Orange has a multi-dimensional and almost berry-like depth which is then perfectly highlighted by the bright sweetness from real squeezed Tangerine." Created for uncompromising drinkers, this new flavor boasts a standout taste and color, and before it officially hits shelves in the spring, Spindrift is giving fans the chance to experience it first. For a limited time, 1,000 packs of Blood Orange Tangerine will be given away every day at random to the most loyal Drifters. To win, fans who are part of the Spindrift community are invited to share something about them that's anything but ordinary. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 27% | Activity: 35% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Hard Seltzers with Unusual Flavor Combinations:** Opportunities for beverage companies to create unique flavor combinations to attract adventurous consumers. - **Personalized Customer Engagement:** Using community engagement tactics to reward loyal customers and build brand trust. - **Multi-dimensional Flavor Experiences:** Potential for beverage companies to experiment with blending flavors to create complex taste profiles. ### Sectors Adopting This - **Beverage Industry:** Opportunities for beverage companies to create unique and innovative hard seltzer flavors. - **Marketing Industry:** Opportunities for marketing companies to develop personalized engagement strategies to entice and retain loyal consumers. - **Hospitality Industry:** Potential for bars and restaurants to integrate unique and unfamiliar hard seltzer flavors into their menus. ## Related on Trend Hunter - [Fruity Spiked Seltzers](https://www.trendhunter.com/trends/spindrift-spiked-paradise-pack.md) - [Free-From Sparkling Waters](https://www.trendhunter.com/trends/spindrift.md) - [Elevated Citrus Sparkling Waters](https://www.trendhunter.com/trends/spindrift-yuzu-mandarin.md) - [Juicy Better-for-You Sodas](https://www.trendhunter.com/trends/spindrift-soda.md) - [Tart Fruit-Forward Cocktails](https://www.trendhunter.com/trends/spindrift-2.md) - [Blood Orange Seltzers](https://www.trendhunter.com/trends/hiball-energy-seltzer.md) - [Springtime Sparkling Water Drinks](https://www.trendhunter.com/trends/rubicon-spring-pink-grapefruit-blood-orange.md) - [Sparkling Cinnamon Spice Beverages](https://www.trendhunter.com/trends/spindrift-spiced-apple-cider.md) - [Fruit Juice-Sweetened Sodas](https://www.trendhunter.com/trends/spindrift-1.md)