# Savory Spinach Ice Creams Van Leeuwan Created a Limited-Edition Ice Cream Inspired by Popeye By Laura McQuarrie | Published 2019-05-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spinach-ice-cream References: [foodandwine](https://www.foodandwine.com/news/van-leeuwen-popeye-ice-cream) & [instagram](https://www.instagram.com/p/Bxr9rLNnr5F/) Some of the most popular kinds of green ice cream tend to be mint chip or matcha green tea flavors but to celebrate New York City's annual Fleet Week, [Van Leeuwen](https://www.trendhunter.com/trends/unconventional-ice-cream) created a limited-edition vegan spinach ice cream. Appropriately dubbed 'Popeye’s Fleet Treat,' the [savory spinach ice cream](https://www.trendhunter.com/trends/mushroom-ice-cream) pays tribute to the cartoon character's favorite iron-rich vegetable. The ice cream is flavored with organic spinach ad is joined by a range of other unexpected ingredients like turmeric, sea salt and extra virgin olive oil, which subtly pays tribute to Popeye's wife, Olive Oyl. The base of the [vegan ice cream](https://www.trendhunter.com/trends/salt-stone) is made with a creamy combination of raw cashew milk, coconut cream, raw organic coconut oil, pure cocoa butter and organic cane sugar for a hint of sweetness. The green ice cream is now available for a limited time at select Van Leeuwen stores. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 41% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Savory Ice Creams:** More savory ice cream flavors can be developed and marketed to cater to consumers looking for unique and unconventional food experiences. - **Plant-based Ice Creams:** Plant-based ice cream flavors using unconventional but healthy ingredients can tap into the growing demand for vegan and health-conscious options. - **Nostalgic-inspired Treats:** Inspired treats that are nostalgic can be developed or revived to create a unique and exciting market for consumers seeking familiar but new experiences. ### Industries Being Reshaped - **Food and Beverage:** The food industry can tap into unconventional flavors and ingredients to create a unique appeal for its market. - **Vegan Food:** As consumers become more health-conscious, vegan food is becoming increasingly popular, making a healthy dessert option a possibility. - **Confectionery and Dessert:** Companies in the dessert industry can develop new and imaginative flavors inspired by pop culture, opening up a new market and niche for customers. ## Related on Trend Hunter - [Veggie-Infused Ice Creams](https://www.trendhunter.com/trends/veggies-you-crave.md) - [Vegetal Ice Cream Collections](https://www.trendhunter.com/trends/the-farmers-market-series.md) - [Veggie-Infused Ice Creams](https://www.trendhunter.com/trends/smugglers-ice-cream.md) - [Bright Green Ice Creams](https://www.trendhunter.com/trends/green-monster-ice-cream.md) - [Spinach-Inspired Chewing Gums](https://www.trendhunter.com/trends/popeye-spinach-gum.md) - [Pistachio Butter Ice Creams](https://www.trendhunter.com/trends/alecs-ice-cream-and-graza.md) - [Microalgae Ice Creams](https://www.trendhunter.com/trends/microalgae-ice-cream.md) - [Film-Celebrating Ice Creams](https://www.trendhunter.com/trends/lizard-lunch.md) - [Green Soft Serve Treats](https://www.trendhunter.com/trends/green-dole-soft-serve.md)