# Football-Themed Hot Sauce Promotions Frank's Red Hot Launched a Virtual Spin the Bottle Contest By Grace Mahas | Published 2020-01-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/spin-the-bottle-contest References: [twitter](https://twitter.com/franksredhot?lang=en) & [twitter](https://twitter.com/franksredhot?lang=en) In celebration of both Frank Red Hot's 100 year anniversary and the big Super Bowl Sunday, the iconic hot sauce brand launched a virtual [spin the bottle contest](https://www.trendhunter.com/trends/burn-ball) for fans to win some branded, limited-edition prizes. Prizes include a Too Hot To Handle Candle; a Chicken Wing Bling Ring; an Up in Flames Skateboard; the Hottest Cooler; and a [Your Name Goes Here] Custom Frank’s RedHot Sauce Bottle -- to name a few. For a chance to win these prizes, fans can play live during the game via [Twitter](https://www.trendhunter.com/trends/flame-flight-kits) at @FranksRedHot starting at 6:30 pm. The more contestants play using the Hashtag #FranksSweepstakes, the more chances to win the grand prize of $36,500, an amount chosen to represent all 36,500 days since the brand was founded. Image Credit: Franks Hot ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 18% | Activity: 37% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Virtual Contests:** The use of virtual contests can engage fans and incentivize participation with branded prizes, offering companies an opportunity to increase brand awareness and create memorable experiences. - **Limited-edition Merchandise:** The creation of limited-edition merchandise can generate excitement and exclusivity among fans, creating a sense of urgency and driving sales for brands. - **Branded Social Media Promotions:** Engaging fans through social media platforms, such as Twitter, with branded promotions can increase online visibility and encourage user-generated content, leading to greater brand loyalty. ### Who This Affects Most - **Food and Beverage:** Food and beverage companies can leverage virtual contests and limited-edition merchandise to boost customer engagement and loyalty, driving sales and creating buzz around their products. - **Culinary Promotions:** Culinary promotions can benefit from branded social media promotions, using platforms like Twitter to engage with food enthusiasts, increase reach, and create a community of loyal followers. - **Event Marketing:** Companies specializing in event marketing can tap into the trend of virtual contests and limited-edition merchandise, offering innovative ways to engage audiences and amplify brand experiences. ## Related on Trend Hunter - [Celebratory Game Day Sauces](https://www.trendhunter.com/trends/franks-redhot-sauces.md) - [Celebrity Hot Sauce Ads](https://www.trendhunter.com/trends/thats-redhot.md) - [Free Game Day Wings](https://www.trendhunter.com/trends/free-wings.md) - [Holiday-Themed Hot Sauce Dispensers](https://www.trendhunter.com/trends/wing-sauce-dispenser.md) - [Expansive Hot Sauce Ranges](https://www.trendhunter.com/trends/franks-redhot-sauce.md) - [Versatile Hot Sauce Bottles](https://www.trendhunter.com/trends/franks-redhot-1.md) - [Football-Focused Snack Flavors](https://www.trendhunter.com/trends/cheetos-crunchy-buffalo.md) - [Exclusive Edible NFTs](https://www.trendhunter.com/trends/edible-nft.md) - [Hot Wing-Inspired Seltzers](https://www.trendhunter.com/trends/hot-winginspired-seltzers.md)