# Picturesque Ice Cream Branding The SPIN! Gelato Design Uses a Cute Frame for Details By Jamie Danielle Munro | Published 2014-06-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spin-gelato References: [packageinspiration](http://www.packageinspiration.com/spin-gelato.html/) & [willoughbydesign](http://www.willoughbydesign.com/) The SPIN! Gelato branding by Willoughy Design uses a picturesque frame to hold the details of the ice cream. The product comes in a [simplistic black container](https://www.trendhunter.com/trends/opaque-2), with the name of the brand on the front along with a few bits of information. According to the designers, "a 'favoloso' fast-casual restaurant experience, this SPIN! Gelato packaging was designed to extend the handmade, [artisan experience of the gelato](https://www.trendhunter.com/trends/sammontana-gelati-allitaliana)." Indeed, with the attention to detail for the logo on the front, it elevates the brand to a more high-quality level that helps to give the gelato ice cream more authority. For anyone looking to sink their teeth into some [delicious ice cream](https://www.trendhunter.com/trends/magnum-signature) with a touch of class, the SPIN! Gelato could be a good option. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 92% | Activity: 75% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Picturesque Branding:** Illustrating brand details in a charming frame can elevate the design of a product and convey a high-quality experience. - **Simplistic Packaging:** Using minimalistic design and simple packaging can create a sleek and modern look for a product. - **Artisan Experience:** Emphasizing the handmade, artistic process of a product can add value and appeal to buyers looking for unique and authentic items. ### Industries Being Reshaped - **Food and Beverage:** Companies in the food and beverage industry can take inspiration from SPIN! Gelato's branding to create a unique and memorable experience for their customers. - **Retail:** Retailers can utilize simplistic packaging and picturesque branding to highlight the quality and uniqueness of their products. - **Hospitality:** Hotels and restaurants can create a high-end experience for their guests by emphasizing the artisan process and charming details of their products. ## Related on Trend Hunter - [Redesigned Ice Cream Brands](https://www.trendhunter.com/trends/enlightened-rebrand.md) - [Novelty Gelato Pops](https://www.trendhunter.com/trends/gelato-pop.md) - [Ice Cream Branding Initiatives](https://www.trendhunter.com/trends/ice-cream-cakes.md) - [CPG-Inspired Ice Creams](https://www.trendhunter.com/trends/the-ice-cream-project-anya-hindmarch.md) - [Naturally Sweet Ice Creams](https://www.trendhunter.com/trends/denada.md) - [Upside Down Ice Creams](https://www.trendhunter.com/trends/vice-versa.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Legacy-Honoring Ice Cream Branding](https://www.trendhunter.com/trends/graeters-ice-cream-branding.md)