# Meme-Like Social Platforms Social Platform Spill Launches its Beta with a ‘Meme-Forward’ Aesthetic By Kanesa D | Published 2023-06-12 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/spill References: [digiday](https://digiday.com/media/social-platform-spill-launches-new-beta-ios-app-with-a-meme-forward-aesthetic/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss) & [spill](https://www.spill.com/)  Spill, a renowned [social platform](https://www.trendhunter.com/trends/custom-social-media) with a "[meme-forward](https://www.trendhunter.com/trends/the-meme-co)" aesthetic, has recently introduced a beta version of its iOS app, ensuring exclusive access through invitation only. The app encompasses a range of captivating features that draw inspiration from the world of tea, incorporating references to both leaves and gossip. When users upload a "spill," equivalent to a post on the platform, the app aptly informs them that it is "brewing their tea," creating a whimsical and immersive user experience. One noteworthy feature of the Spill app is the inclusion of a "spill board," highlighting the "hottest 10 spills" based on engagement metrics. To enhance personalization, the Spill app offers users the freedom to choose from multiple [color options](https://www.trendhunter.com/trends/shelf-app), allowing them to customize their interface according to their preferences. The app also enhances user experience by providing both vertical and horizontal scroll tools, providing flexibility in navigation. Image Credit: Ivy Liu ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 48% | Activity: 70% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### What's Driving This Trend - **Meme-like Social Platforms:** Creating social platforms with a 'meme-forward' aesthetic can attract users with a preference for humorous and relatable content. - **Tea-inspired User Experience:** Incorporating tea-related elements into social platforms can provide a unique and immersive user experience. - **Personalized Interface Customization:** Offering users the ability to customize their interface with multiple color options can enhance their engagement and personalization. ### Who This Affects Most - **Social Media:** The social media industry can explore the trend of creating meme-like platforms to engage and entertain users. - **Mobile Applications:** Developers in the mobile app industry can consider incorporating tea-related elements to create innovative and immersive user experiences. - **User Interface Design:** Designers specializing in user interface can explore the opportunity of providing customizable color options to enhance user engagement and personalization. ## Related on Trend Hunter - [Invite-Only Social Medias](https://www.trendhunter.com/trends/lapse.md) - [Authenticity-Promoting Social Media Apps](https://www.trendhunter.com/trends/viberse-app.md) - [Food-Focused Social Platforms](https://www.trendhunter.com/trends/foodfocused-social-platform.md) - [Niche Interest Social Networks](https://www.trendhunter.com/trends/spiral-social.md) - [Image-Sharing Social Applications](https://www.trendhunter.com/trends/lapse-1.md) - [Meme-Based Dating Sites](https://www.trendhunter.com/trends/schmooze.md) - [Lighthearted Meme Apps](https://www.trendhunter.com/trends/meme-app.md) - [Customizable Profile Social Platforms](https://www.trendhunter.com/trends/noplace-app.md) - [Positivity-Focused Social Medias](https://www.trendhunter.com/trends/slay-cool.md)