# Rosy Millennial Libations The Smirnoff Spiked Sparkling Seltzer Raspberry Rosé is Sugar-Free By Michael Hemsworth | Published 2018-05-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spiked-sparkling-seltzer References: [foodbev](https://www.foodbev.com/news/smirnoff-adds-raspberry-rose-flavour-spiked-seltzer-line/) & [smirnoff](http://www.smirnoff.com) The [Smirnoff](https://www.trendhunter.com/trends/smirnoff-smash-vodka-soda) Spiked Sparkling Seltzer Raspberry Rosé has been unveiled by the brand as a new flavor that has been created to help expand offerings and further acknowledge growing consumer preferences for alternative libations. The drink is just 90 calories per can and contains no sugar or artificial sweeteners, while also boasting a recipe that is made using natural flavors and certified colors. The sparkling malt drink has an ABV of 4.5% and has been developed as a new option for Millennial consumers to try out when looking for an alternative to beer, traditional coolers and ciders. The Smirnoff Spiked Sparkling Seltzer Raspberry Rosé has been introduced in the US market just in time for summer, which positions it as a front runner as the [canned cocktail of the season](https://www.trendhunter.com/trends/smirnoff-crush). ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 48% | Activity: 45% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Sugar-free Alcoholic Beverages:** The rise of sugar-free alcoholic beverages presents an opportunity for companies to cater to health-conscious consumers who still want to enjoy a refreshing drink. - **Alternative Libations for Millennials:** Developing innovative and flavorful drinks that cater to Millennial consumers' preferences for alternative libations can disrupt the traditional beer and cooler industries. - **Canned Cocktails for Summer:** The popularity of canned cocktails as a convenient and portable option for summer drinking creates opportunities for brands to introduce new flavors and capture the seasonal market. ### Sectors Adopting This - **Alcoholic Beverages:** The shift towards healthier and alternative options in the alcoholic beverage industry calls for disruptive innovation in product development and marketing strategies. - **Beer:** The beer industry can take advantage of the trend towards alternative libations by diversifying their product range and appealing to the changing tastes of Millennials. - **Coolers and Ciders:** To stay competitive in the market, the cooler and cider industries need to adapt to the demand for sugar-free and flavorful options that cater to health-conscious consumers. ## Related on Trend Hunter - [Rosy Vodka Spritz Refreshments](https://www.trendhunter.com/trends/rozl-ros-vodka.md) - [Low-Alc Canned Rosés](https://www.trendhunter.com/trends/sovi.md) - [Fruit-Forward Canned Cocktails](https://www.trendhunter.com/trends/smirnoff-smash-vodka-soda.md) - [Nostalgic Summertime Spirits](https://www.trendhunter.com/trends/smirnoff-blue-raspberry-lemonade.md) - [Canned Raspberry Lemonade Cocktails](https://www.trendhunter.com/trends/smirnoff-raspberry-crush-vodka.md) - [Premium Vodka Cocktails](https://www.trendhunter.com/trends/premium-vodka-cocktails.md) - [Alcohol-Free Canned Seltzers](https://www.trendhunter.com/trends/soft-seltzers.md) - [Alcohol-Removed Rosés](https://www.trendhunter.com/trends/alcoholremoved-ros.md) - [High-End Spirit Canned Drinks](https://www.trendhunter.com/trends/sparkling-vodka-drink.md)