# Spiked Seltzer Campaigns BON & VIV Spiked Seltzer Offers a "Better Basic" Product By Laura McQuarrie | Published 2019-06-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spiked-seltzer References: [prnewswire](https://www.prnewswire.com/news-releases/bon--viv-spiked-seltzer-is-out-to-ban-basic-for-the-summer-by-offering-you-a-chance-to-win-30-000--300873519.html) & [bonandvivspikedseltzer](https://www.bonandvivspikedseltzer.com/en/better-basic.html) Ever-popular for the summer, [spiked seltzer-style drinks](https://www.trendhunter.com/trends/ntrl-strawberry) are continuing to be in demand from consumers who are looking for light, low-ABV refreshments. This year, BON & VIV Spiked [Seltzer](https://www.trendhunter.com/trends/ntrl-vodka-seltzer-chloe-fineman) is inviting people to try what it calls a "better basic," acknowledging that many people are drawn to the allure of go-to products like avocado toast, flower crowns and [vodka sodas](https://www.trendhunter.com/trends/combo-flavor-variety-pack), with the brand calling the latter "the blandest offender." BON & VIV Spiked Seltzer is offered in seven flavors with zero sugar, 4.5% ABV and cans that should be shared on social media. To kick off the summer celebrations, BON & VIV Spiked Seltzer is hosting a contest across social media that gives people the chance to win $30,000 by sharing how they're going to "ban basic." ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 45% | Activity: 58% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Better Basic Beverages:** Opportunity for beverage companies to rebrand and offer basic products with an updated twist, like BON & VIV's Spiked Seltzer. - **Low-abv Alternatives:** Opportunity for beverage companies to expand their low-ABV drink options and meet a growing demand for light, refreshing drinks like spiked seltzers. - **Social Media Driven Campaigns:** Opportunity for companies to leverage social media to market their products and gain audience engagement through contests and influencer partnerships. ### Who This Affects Most - **Beverage Industry:** Opportunity for beverage companies to innovate and offer new products in response to the growing demand for low-ABV and better basic beverages like BON & VIV's spiked seltzer. - **Alcohol Industry:** Opportunity for alcohol companies to expand beyond traditional beer and wine offerings and introduce new low-ABV alternatives such as spiked seltzers. - **Marketing Industry:** Opportunity for marketing companies to create unique, social media-driven campaigns like BON & VIV's contest to engage with audiences and promote products in an interactive way. ## Related on Trend Hunter - [Refreshing Tropic-Inspired Beverages](https://www.trendhunter.com/trends/tropical-variety-packs.md) - [Spiked Sparkling Lemonades](https://www.trendhunter.com/trends/spiked-strawberry-lemonade.md) - [High-ABV Citrus Beverages](https://www.trendhunter.com/trends/simply-spiked-bold.md) - [Cheeky Seltzer Campaigns](https://www.trendhunter.com/trends/ntrl-vodka-seltzer-chloe-fineman.md) - [Vodka-Powered Drinks](https://www.trendhunter.com/trends/spikedade.md) - [Unfiltered Seltzer Campaigns](https://www.trendhunter.com/trends/do-it-for-the-flavor.md) - [Alcohol-Infused Limeade Beverages](https://www.trendhunter.com/trends/simply-spiked-limeade.md) - [Playful Summer Drink Giveaways](https://www.trendhunter.com/trends/smirnoff-ice-sunny-days.md) - [Low-Calorie Canned Mimosas](https://www.trendhunter.com/trends/vizzy-mimosa.md)