# Superfood-Infused Spiked Lemonades Well Puts a Better-for-You Spin on Vodka Lemonade By Laura McQuarrie | Published 2020-03-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spiked-lemonades References: [bevnet](https://www.bevnet.com/spirits/2020/new-spirits-gallery-vodka-brandy-tequila-and-rtd-cocktails#pic-3) & [drinkwell](https://www.drinkwell.ca/collections/superfood-infused-sparkling-vodka-lemonades/products/organic-spirulina-vodka-lemonade) There are tons of ways for people to enjoy [spiked lemonade](https://www.trendhunter.com/trends/minute-maid-spiked-vodka-lemonade) whether with a homemade recipe or a storebought product but Well is putting a better-for-you spin on sugary concoctions with its superfood-infused [sparkling vodka lemonades](https://www.trendhunter.com/trends/lucky-one-lemonade). The 4% ABV cocktails are naturally sweetened with agave and produced in varieties like Charcoal, Spirulina and Hibiscus. Like other charcoal-infused products, the first-of-its-kind charcoal-infused ready-to-drink vodka lemonade boasts a dark color and it shares refreshing flavors from just a handful of simple ingredients. Similarly, the addition of blue-green micro-algae gives the Spirulina vodka lemonde an unusual green color. Each beverage from Well highlights some of the [wellness benefits of each superfood ingredient](https://www.trendhunter.com/trends/functional-wellness-ingredients), as spirulina is known for its unique nutritional profile and hibiscus is antioxidant-rich. Image Credit: Well ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 14% | Activity: 23% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Superfood-infused Spiked Lemonades:** Well is capitalizing on the trend of superfood-infused beverages by offering sparkling vodka lemonades with wellness benefits. - **Charcoal-infused Products:** The emergence of charcoal-infused products presents disruptive innovation opportunities in the food and beverage industry, as seen in Well's charcoal-infused ready-to-drink vodka lemonade. - **Micro-algae as an Ingredient:** The use of blue-green micro-algae, such as spirulina, as an ingredient in beverages provides a unique selling point and potential for disruptive innovation in the drinks industry. ### Where This Applies - **Beverage Manufacturing:** Well's superfood-infused sparkling vodka lemonades contribute to the innovation happening in the beverage manufacturing industry. - **Wellness and Functional Food:** The better-for-you spin on sugary concoctions with superfood-infused sparkling vodka lemonades reflects the increasing demand for wellness and functional foods in the industry. - **Alcohol and Spirits:** The introduction of superfood-infused spiked lemonades in the alcohol and spirits industry offers disruptive innovation potential by combining health-focused ingredients with alcoholic beverages. ## Related on Trend Hunter - [Spiked Sparkling Lemonades](https://www.trendhunter.com/trends/spiked-strawberry-lemonade.md) - [Spiked Sparkling Lemonade Drinks](https://www.trendhunter.com/trends/ntrl-lemonade-vodka-seltzer.md) - [Vodka-Powered Drinks](https://www.trendhunter.com/trends/spikedade.md) - [Lemon-Inspired Energy Drinks](https://www.trendhunter.com/trends/lemon-fizz.md) - [Vodka Soda Lemonades](https://www.trendhunter.com/trends/vodka-soda-lemonade.md) - [Strawberry-Spiked Hard Lemonades](https://www.trendhunter.com/trends/strawberry-hard-lemonade.md) - [Extra-Tart Canned Vodka Drinks](https://www.trendhunter.com/trends/lemada-vodka-lemonade.md) - [Lemonade-Flavored Alcoholic Drinks](https://www.trendhunter.com/trends/simply-spiked-lemonade-1.md) - [High-ABV Citrus Beverages](https://www.trendhunter.com/trends/simply-spiked-bold.md)