# Spiked Holy Water Seltzers MSCHF Debuted the Scared Seltzer Made with Holy Water By Grace Mahas | Published 2024-05-16 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/spiked-holy-water-seltzer References: [snaxshot](https://www.snaxshot.com/) & [sacredseltzer](https://sacredseltzer.com/)  [MSCHF](https://www.trendhunter.com/trends/mschf-4) has introduced a new hard seltzer made with holy water, aptly named 'Sacred Seltzer.' This limited-edition six-pack, priced at $24, includes [lime, cherry, and mango flavors](https://www.trendhunter.com/trends/lit-pickle-hard-seltzer). Unlike typical seltzers, Sacred Seltzer is made with water blessed according to official Catholic procedure, making it a unique offering in the crowded [hard seltzer market](https://www.trendhunter.com/trends/makgeolli-seltzer). The concept isn't entirely new for MSCHF, known for their previous stunts like the "Jesus Shoes" filled with holy water from the River Jordan. While the idea of holy water-infused beverages might seem outlandish, the appeal lies in its novelty and the brand’s history of eye-catching, unconventional products. Each 12 oz. can of Sacred Seltzer contains 100 calories and has an ABV of 5.1%, crafted by Eliqs Brew Co. Sacred Seltzer offers a fun and quirky experience for those curious about a beverage blessed with holy water, proving once again that MSCHF knows how to capture attention with their unique and provocative products. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 87% | Activity: 92% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What's Driving This Trend - **Holy Water-infused Beverages:** The integration of blessed water into consumer drinks presents a new and spiritual twist on traditional beverages. - **Novelty Alcohol Products:** Unique, concept-driven alcoholic beverages are drawing attention in a crowded market with their quirky and eye-catching themes. - **Limited-edition Consumables:** The appeal of exclusive, small-batch products creates a sense of urgency and uniqueness that captures consumer interest. ### Who This Affects Most - **Alcoholic Beverages:** The alcoholic beverage industry benefits from inventive and unusual product themes that stand out to consumers. - **Marketing and Branding:** Creative branding strategies utilizing unconventional elements help products gain significant media attention and consumer intrigue. - **Religious Products:** Integrating religious symbolism and elements into consumer goods allows for niche market targeting and unique product positioning. ## Related on Trend Hunter - [Spirit-Based Hard Tea Cocktails](https://www.trendhunter.com/trends/red-saint-botanical-spirits.md) - [Functional Mezcal-Based Seltzers](https://www.trendhunter.com/trends/madre-mezcal-1.md) - [Margarita-Style Hard Seltzers](https://www.trendhunter.com/trends/cantina-margarita.md) - [Gluten-Free Sparkling Seltzers](https://www.trendhunter.com/trends/glutenfree-sparkling-seltzer.md) - [Honey-Spiked Hard Seltzers](https://www.trendhunter.com/trends/new-hard-seltzers.md) - [Hard Water Beverages](https://www.trendhunter.com/trends/bluebird-hardwater.md) - [Living Culture-Infused Seltzers](https://www.trendhunter.com/trends/cultureinfused-craft-hard-seltzers.md) - [Bourbon Barrel-Aged Seltzers](https://www.trendhunter.com/trends/delicious-seltzer.md) - [High-ABV Citrus Seltzers](https://www.trendhunter.com/trends/lemon-lime-seltzer.md)