# Spiked Dirty Sodas This RumChata Dirty Soda Recipe Calls for Cola Soda By Laura McQuarrie | Published 2025-06-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spiked-dirty-soda References: [prnewswire](https://www.prnewswire.com/news-releases/rumchata-invites-fans-to-spike-the-viral-dirty-soda-trend-with-reality-star-jessi-ngatikaura-302484066.html) & [instagram](https://www.instagram.com/p/DLAb_w2MALa/?hl=en)  Dirty soda has gone from a quirky soft drink to an influence in cocktail culture, as fizzy, creamy spiked dirty soda recipes emerge. Now, [RumChata](https://www.trendhunter.com/trends/rumchata-pineapple-cream), the horchata-inspired liqueur made with Caribbean rum, real dairy cream, and cinnamon spice, is entering the conversation with a fresh way for adults to enjoy it. With reality star, digital creator, and business owner Jessi Ngatikaura, RumChata introduced The "[Spiked](https://www.trendhunter.com/trends/spiked-root-beer-float-ice-cream)" [Dirty Soda Squad](https://www.trendhunter.com/trends/sonic-dirty-drinks), a campaign inviting fans to put a spirited twist on viral dirty sodas. On social media, fans can share their go-to spiked dirty soda recipes. Although only one winner will get to bring two guests on a housewife-inspired trip to Salt Lake City—the birthplace of dirty soda—adults not chosen can make Jessi's Dirty Secret Soda at home with a mix of cola soda and a shot of RumChata. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 21% | Activity: 24% | Freshness: 42% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Viral Cocktail Culture:** Social media platforms are helping accelerate the viral spread of unique cocktail creations, involving spiked dirty sodas as a centerpiece. - **Liqueur Innovation:** Traditional liqueur brands are reinventing themselves by integrating with popular beverage trends like dirty sodas to appeal to younger demographics. - **DIY Beverage Customization:** Personalized drink recipes shared online encourage consumer creativity, fostering a community-driven beverage innovation space. ### Where This Applies - **Alcoholic Beverages:** The alcoholic beverage industry sees a shift with the rise of novel cocktail formats that incorporate traditional drinks like RumChata into modern trends. - **Social Media Marketing:** Leveraging social media campaigns, brands are creating interactive community experiences that elevate traditional product offerings. - **Consumer Packaged Goods:** There's an emerging opportunity for consumer packaged goods to include unique, ready-to-mix beverage solutions tapping into the spiked soda trend. ## Related on Trend Hunter - [Handcrafted Dirty Soda Refreshments](https://www.trendhunter.com/trends/hopdoddy-burger-bar-dirty-sodas.md) - [Creamy QSR Soda Refreshments](https://www.trendhunter.com/trends/sonic-dirty-drinks.md) - [Spiked Soda Cocktails](https://www.trendhunter.com/trends/dirty-shirley.md) - [Seasonal Dirty Soda Drinks](https://www.trendhunter.com/trends/dirty-del.md) - [Coffee-Infused Dirty Sodas](https://www.trendhunter.com/trends/dunkin-dirty-soda.md) - [RTD Cherry-Vanilla Cocktails](https://www.trendhunter.com/trends/dirty-shirley-with-cherry-vanilla.md) - [Customizable Dessert-Style Dirty Sodas](https://www.trendhunter.com/trends/dirty-sodas-1.md) - [Functional Dirty Sodas](https://www.trendhunter.com/trends/slice-soda-dirty-soda.md) - [Dirty Soda Starter Packs](https://www.trendhunter.com/trends/ninja-thirsti-dirty-soda-packs.md)