# Parent-Targeted Sports Content Spikeball Creates Parent-Inspired Content on TikTok By Grace Mahas | Published 2020-06-29 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/spikeball References: [wallaroomedia](https://wallaroomedia.com/blog/social-media/tiktok-brands-examples-strategy/) & [tiktok](https://www.tiktok.com/@spikeball) The COVID-19 pandemic was a catalyst for many Millennial consumers to join the [popular social media app TikTok](https://www.trendhunter.com/trends/tiktoks-campus-verification) and brands—like Spikeball—have been quick to notice, capitalizing on the trends to reach their audience with platform-specific content. Spikeball has become extremely popular as consumers search for [new ways to entertain themselves](https://www.trendhunter.com/trends/backyard-game) and get exercise amid the COVID-19 shelter-in-place restrictions, and the brand's engaging presence on social media has shown consumers the perfect solution. Spikeball's video content of the quasi-volleyball sport showcases unique ways in which consumers are using the sports equipment, especially targetting Millennials and parents with its family-friendly footage. Moreover, the game itself is extremely [social media-friendly](https://www.trendhunter.com/trends/monat-tiktok-shop), enabling consumers to create their own content using the product—further increasing the brand's reach. Image Credit: @Spikeball/TikTok ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 28% | Activity: 20% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### Key Themes Behind This Trend - **Millennial-targeted Social Media Content:** Brands can capitalize on the popularity of social media platforms like TikTok to reach Millennial consumers with engaging and platform-specific content. - **At-home Entertainment and Exercise:** The COVID-19 pandemic has created a demand for new ways to entertain and get exercise at home, providing opportunities for brands in the sports and fitness industry. - **User-generated Content for Brand Expansion:** Brands that provide products or services customers can use to create their own content can increase their reach and brand awareness through user-generated content on social media platforms. ### Where This Applies - **Sports Equipment:** The popularity of Spikeball during the pandemic highlights the opportunity for innovation and growth in the sports equipment industry. - **Social Media Marketing:** The success of Spikeball's engaging social media content on TikTok shows the potential for brands to leverage social media platforms for marketing and audience reach. - **Family-friendly Entertainment:** Brands that create family-friendly products or content, like Spikeball's videos targeting parents, can tap into the growing market for at-home family entertainment. ## Related on Trend Hunter - [Social Media Fitness Hubs](https://www.trendhunter.com/trends/tiktokfitness.md) - [Gen Z Sports Apps](https://www.trendhunter.com/trends/stadium-live.md) - [Preserve-Themed Pickleball Gear](https://www.trendhunter.com/trends/vlasic-x-sprints.md) - [Creator-Endorsed Fruit Snacks](https://www.trendhunter.com/trends/bloxsnacks.md) - [Exclusive Social Shopping Snacks](https://www.trendhunter.com/trends/like-air-tiktok-shop.md) - [Viral Satisfying ASMR Toys](https://www.trendhunter.com/trends/slime-life.md) - [Gen Alpha Marketing Campaigns](https://www.trendhunter.com/trends/claires-tiktok.md) - [Social Media Notes Expansions](https://www.trendhunter.com/trends/tiktok-notes.md) - [In-Arena Content Spaces](https://www.trendhunter.com/trends/creator-zone.md)