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# Cinematic Director Notebooks
The Moleskine and Spike Lee Print Celebrates 'She's Got to Have It'

By M | Published 2016-07-28 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/spike-lee
References: [mentalfloss](http://mentalfloss.com/article/83751/spike-lee-and-moleskine-unite-shes-gotta-have-it-notebooks) & [moleskine](http://www.moleskine.com/en/)

In celebration of Spike Lee's iconic film 'She's Gotta Have it' reaching its 30th anniversary, stationary brand Moleskine has released a collection of [specialty branded notebooks](https://www.trendhunter.com/trends/notebook-system) to honor the occasion. The books are decorated in a pink aesthetic that celebrates Lee's own mother and her favorite color. The theme of the books merge both Lee's personal life with his cinematic styling.

The notebooks feature a collaging of [scenes from the film](https://www.trendhunter.com/trends/stand-by-me) in black, white and pink colorways along with the film's credits and cast listing complete with Moleskines' customary lined pages and thick covers. [Fans of Lee's work](https://www.trendhunter.com/trends/capsule-tee) and cinematography can purchase the special notebooks complete with a page holder and have them signed by the director himself at a specialty event at the Moleskine Store in New York City.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 24% | Activity: 36% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Branded Specialty Notebooks:** There is an opportunity for brands to collaborate with filmmakers and create special edition notebooks that celebrate iconic films and directors.
- **Personalized Stationary:** Consumers are looking for unique and personalized stationary products that reflect their individuality and interests.
- **Merge of Personal and Professional:** There is a trend towards merging personal interests and professional branding to create unique and meaningful products.

### Industries Being Reshaped

- **Stationary:** The stationary industry has an opportunity to collaborate with filmmakers, artists, and other creative professionals to create unique and branded products.
- **Film and Entertainment:** The film and entertainment industry can explore partnerships with stationary brands to create special edition products that celebrate iconic movies and directors.
- **Retail:** Retailers can leverage the trend of personalized stationary to offer customized products that cater to individual interests and preferences.

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