# Nostalgic Sports Commercials Nike and Movie Producer Spike Lee Have Joined Forces By Bryce Mason | Published 2022-05-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/spike-lee-nike References: [thedrum](https://www.thedrum.com/news/2022/05/16/ad-the-day-spike-lee-stars-nike-50th-anniversary-film) & [nike](https://www.nike.com/membership?cp=58219123135_brs) [Nike](https://www.trendhunter.com/trends/why-do-it-ad) and Movie Producer Spike Lee have joined forces for Nike's 50th-anniversary flick. As a filmmaker, Spike Lee has directed numerous basketball movies, such as 'He Got Game,' starring Denzel Washington and star [NBA](https://www.trendhunter.com/trends/jurassic-park-themed-1) player Ray Allen. Spike has had a long relationship with Nike which includes [multiple partnerships](https://www.trendhunter.com/trends/nike-and-lego-1).He has a shoe with Nike called the 'Jordan Air Spike 40', and multiple versions of the 'SPIZIKE.' Spike directed the 'Think you've seen it all?' advertisement, featuring actress Indigo Hubbard-Salk. The film is only a minute long but is filled with questions such as what-ifs and comparisons of athletes from different eras. Spike reminisces about all-time great athletes such as Michael Jordan and Tiger Woods during the flick. Hubbard-Salk gives Spike a much-needed sports lesson and reminds him that we have great athletes today, such as tennis star Naomi Osaka and NBA player Ja Morant. "Look OG, no disrespect, I know you think you've seen everything, but you ain't seen nothing yet. Checkmate!" says Hubbard-Salk just before the commercial ends. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 58% | Activity: 76% | Freshness: 12% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Nostalgic Sports Advertising:** There is an opportunity for companies to leverage nostalgia and bring back classic sports advertising campaigns to attract older audiences and engage younger ones. - **Collaborations with Filmmakers:** By partnering with filmmakers, brands can create storytelling opportunities and bring unique perspectives to their marketing campaigns. - **Highlighting Lesser-known Athletes:** There is an opportunity for companies to showcase upcoming or lesser-known athletes in their advertising campaigns to increase their visibility and popularity among sports fans. ### Industries Being Reshaped - **Sports Retail:** Sports retailers can leverage nostalgic sports advertisements to promote their products and engage with customers on social media platforms. - **Entertainment:** The film industry can collaborate with sports brands to create unique and compelling sports content for audiences, including TV commercials, promotional videos, and feature films. - **Digital Advertising:** Brands can leverage emerging digital advertising technologies, such as augmented reality and interactive video, to create more immersive and engaging sports marketing campaigns. ## Related on Trend Hunter - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Basketball Player Minifigures](https://www.trendhunter.com/trends/clicked-in.md) - [Athlete-Starring Film Ads](https://www.trendhunter.com/trends/jurassic-park-themed-1.md) - [Playful Sport-Centric Partnerships](https://www.trendhunter.com/trends/nike-x-lego-group.md) - [Multi-Year Footwear Partnerships](https://www.trendhunter.com/trends/nike-and-lego-1.md) - [Skateboarder-Inspired Footwear Spots](https://www.trendhunter.com/trends/nyjah-4.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Tech Fashion Sport Campaigns](https://www.trendhunter.com/trends/athletic-intelligence-is-here.md)