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# Feel-Good Sports Shorts
The Spike Lee Nike Short Film Insists That ‘Everything is Practice'

By Tiana Reid | Published 2010-05-22 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/spike-lee-nike-short-film
References: [youtube](http://www.youtube.com/watch?v=4oiq-cEpZ2Y&feature=player_embedded) & [nike](http://www.nike.com/nikeos/p/nike/language_select/)

Nike is no stranger to dramatic features of high-profile men at the top of their game (see [Tiger Wood’s plea for forgiveness](http://www.trendhunter.com/trends/tiger-woods-nike-commercial)), but the Spike Lee Nike short film is a little less dramatic, and a little more genuine.

In the film, director Spike Lee recalls what he’s learned from his son as assistant coach of his soccer team. Filmed in black and white at the Sara D. Roosevelt Park field in Chinatown, New York, the essence of the short film, captured by director Jake Sumner, is genuinely Manhattan.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 3% | Activity: 77% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Why This Trend Is Growing

- **Sports Shorts:** Athletic clothing companies should consider producing more comfortable and high-tech sports shorts that are designed to enhance performance and give a better feel-good experience to athletes.
- **Genuine Advertising:** Brands should focus on creating genuine advertising campaigns, like the Spike Lee Nike short film, that connect with their customers on a deeper emotional level and show the human side of the brand.
- **Youth Sports:** There is a growing opportunity for brands to get involved in youth sports by sponsoring local teams and leagues, and developing products that are specifically designed for young athletes.

### Industries Being Reshaped

- **Athletic Clothing:** Athletic clothing companies can innovate in designing sports shorts with high-tech fabrics, breathable materials, and compression technology, that enhance athletic performance.
- **Advertising:** Advertising agencies and brands can embrace genuine advertising, like the Spike Lee Nike short film, that focuses on the human side of the brand and creates marketing campaigns that connect emotionally with customers.
- **Youth Sports:** Brands that specialize in developing products for youth sports can focus on creating safe, effective, and affordable products that parents and kids will love, while also sponsoring local teams and leagues to build brand awareness.

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