# Instant Phone-Fixing Campaigns The 'Spider Screenbreaker' Hides Your Cracked Screen in Plain Sight By Alexander Lam | Published 2013-07-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/spider-screenbreaker References: [adsoftheworld](http://adsoftheworld.com/media/online/nike_spider_screenbreaker) & [facebook](https://www.facebook.com/media/set/?set=a.590640724289837.1073741825.188836614470252) Instead of fixing your [broken phone screen](https://www.trendhunter.com/trends/forever-phone-case), [Nike](https://www.trendhunter.com/trends/scary-good) is giving you a chance to use it as part of your phone's design with the 'Spider Screenbreaker' campaign. With the goal of promoting MMA champion Anderson 'The Spider' Silva, Nike released a series of damage-integrating wallpapers. The phone-optimized images show Silva attacking your screen so it looks like the expert fighter attempted to punch through your phone. As a result, the cracks simply look like a part of your phone's design. Conceived by Brazilian ad agency [9ine Sports & Entertainment](https://www.trendhunter.com/trends/9ine-1), the campaign is aimed at a large target market. Since about 25 percent of phones have a broken screen, releasing the Spider Screenbreaker helps many phone owners with a quick fix while promoting Silva and Nike. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 27% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Damage-integrating Design:** Creating designs that incorporate and hide phone damage. - **Athlete Promotion Campaigns:** Marketing campaigns that promote athletes and their achievements. - **Quick Fix Solutions:** Offering fast and easy solutions to common problems. ### Who This Affects Most - **Advertising:** Developing more creative and interactive advertising campaigns that resonate with consumers. - **Consumer Electronics:** Innovating ways to repair and redesign electronic devices, such as incorporating wear and tear into the design. - **Sportswear:** Marketing partnerships with athletes and utilizing their image to promote products in unique and creative ways. ## Related on Trend Hunter - [Antihero-Inspired Phone Accessories](https://www.trendhunter.com/trends/smart-outfit.md) - [Economical New Years Campaigns](https://www.trendhunter.com/trends/mobileklinik.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Mobile Device Durability Ads](https://www.trendhunter.com/trends/apple-trust-issues.md) - [Reimagined Smartphone Campaigns](https://www.trendhunter.com/trends/pixel-in-the-clutch.md) - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md) - [Striking Red Device Skins](https://www.trendhunter.com/trends/carnage.md) - [Anti-Theft Phone Cases](https://www.trendhunter.com/trends/unsnatchable-phone-case.md) - [Glitchy Burger Campaigns](https://www.trendhunter.com/trends/burger-glitch.md)