# Spicy Plum Pastes Entube's 'Spicy Umeboshi Plum Paste' is a Gourmet Specialty By Joey Haar | Published 2016-12-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spicy-umeboshi-plum-paste References: [entube.la](http://www.entube.la/http/wwwentubela/products/) Entube's 'Spicy Umeboshi Plum Paste' is an original condiment that makes use of traditional Japanese ingredients. The delectable and healthy paste is made with ume plum, a Japanese staple that has been used in Ayurvedic medicine for centuries because of its ability to help in [digestive support](https://www.trendhunter.com/trends/redbloom), nausea relief, and fatigue reduction. Part of the appeal of Entube's Spicy Umeboshi Plum Paste is its variability; it can be used as an ingredient in several different dishes and recipes. For instance, consumers can mix a teaspoon into hot water with honey to create a fragrant and detoxifying elixir. It can also be used as a flavoring for things like sushi, rice bowls, or avocado toast. Thanks to its [bold, spicy plum taste](https://www.trendhunter.com/trends/sunsweet-plumgood), it is even great for adding into a variety of cocktail recipes. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 57% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Modernizing Traditional Ingredients:** Opportunities to create new dishes and flavor profiles by incorporating traditional ingredients into modern cuisine. - **Functional Food Condiments:** Exploring the potential of condiments as a delivery vehicle for functional health benefits. - **Adaptable Flavors:** Innovating with versatile condiments that can be used in a variety of dishes and applications. ### Where This Applies - **Food and Beverage:** Opportunities to craft unique flavor experiences for consumers and create branded lines of functional condiments or wellness elixirs. - **Health and Wellness:** Potential to expand offerings by incorporating traditional ingredients into supplements or marketing functional foods with historical health benefits. - **Hospitality and Tourism:** Chance to innovate a cutting-edge menu that draws on traditional flavors and offers wellness benefits, paving the way for unique dining experiences and destination offerings. ## Related on Trend Hunter - [Purple-Hued Plum Liqueurs](https://www.trendhunter.com/trends/plum-liqueur.md) - [Japanes Ume Mochi Products](https://www.trendhunter.com/trends/ume-mochi.md) - [Flavor Enhancer Sauces](https://www.trendhunter.com/trends/umami-everything.md) - [Japanese Plum-Topped Pizzas](https://www.trendhunter.com/trends/super-new-star-umegherita.md) - [Japanese Chili Pastes](https://www.trendhunter.com/trends/trader-joes-yuzu-kosho.md) - [Plumping Pepper Lip Balms](https://www.trendhunter.com/trends/red-pepper-paste-lip-balm.md) - [Roasted Chili Jams](https://www.trendhunter.com/trends/nam-prik-pao.md) - [Authentic Kimchi Pastes](https://www.trendhunter.com/trends/authentic-kimchi-paste.md) - [Spicy Korean Pepper Pastes](https://www.trendhunter.com/trends/trader-joes-gochujang-paste.md)