# Spicy Tuna Pouches Starkist Co. Created Single-Serve Tuna Packets with Tapatío Hot Sauce By Laura McQuarrie | Published 2017-10-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spicy-tuna References: [prnewswire](http://www.prnewswire.com/news-releases/starkist-and-tapatio-turn-up-the-heat-with-the-launch-of-new-starkist-tuna-creations-tapatio-300529258.html) & [starkist](http://starkist.com/products/tuna-creations-bold-tapatio) Starkist Co. teamed up with [hot sauce brand](https://www.trendhunter.com/trends/tari) Tapatío for the creation of a new flavored single-serve tuna pouch called 'Starkist Tuna Creations Tapatío.' This fiery snack is packed into a no-drain pouch, which means that it makes an ideal [on-the-go snack](https://www.trendhunter.com/trends/chicken-of-the-sea-packet-up-kits) when tuna is desired. At 14 grams of protein and just 70 calories, the tuna product offers a great standalone snack, as well as a way to enhance wraps and salads. Although it is spicy, the Starkist Tuna Creations Tapatío flavor is cooled with the addition of zesty, refreshing lime as an ingredient. Other varieties that are available in Starkist's BOLD line include Hot Buffalo Style, Thai Chili Style as well as [Sriracha and Jalapeño](https://www.trendhunter.com/trends/pure-protein-franks-redhot-popped-crisps). ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Spicy Single-serve Snacks:** Opportunity for snack companies to partner with hot sauce brands to create spicy single-serve snacks that are convenient and low in calories. - **Flavored No-drain Pouches:** Opportunity for food companies to innovate on traditional canned fish by creating flavored, no-drain pouches that appeal to on-the-go consumers. - **Protein-enhanced Wraps and Salads:** Opportunity for food companies and restaurants to offer protein-enhanced wraps and salads using flavorful and convenient protein products like tuna pouches. ### Where This Applies - **Snack Foods:** Snack food companies should explore innovative partnerships with spice and condiment brands to offer new spicy single-serve snacks. - **Canned Foods:** Canned food companies should consider innovating on traditional canned fish products by offering flavored no-drain pouches that appeal to on-the-go consumers. - **Restaurant Industry:** Restaurants can take advantage of flavorful and convenient protein products like tuna pouches to enhance wraps and salads and offer customers more high-protein options. ## Related on Trend Hunter - [Convenient Seafood Protein Pouches](https://www.trendhunter.com/trends/starkist-product-range.md) - [Flavored Tuna Packets](https://www.trendhunter.com/trends/chicken-of-the-sea-wild-caught-light-tuna-packet.md) - [Flavorfully Formulated Tuna Salads](https://www.trendhunter.com/trends/starkist-smart-bowls.md) - [Snackable Tuna Tins](https://www.trendhunter.com/trends/bumble-bee-snackers.md) - [Hot Sauce-Topped Tuna Ads](https://www.trendhunter.com/trends/chicken-of-the-sea-2.md) - [Convenient Seafood Packets](https://www.trendhunter.com/trends/chicken-of-the-sea-1.md) - [Chef-Inspired Seafood Snacks](https://www.trendhunter.com/trends/seafood-snack.md) - [Wild Tuna Snack Packs](https://www.trendhunter.com/trends/wild-tuna-snack-pack.md) - [Spicy Yellow Mustards](https://www.trendhunter.com/trends/spicy-yellow-mustard.md)