# Lent-Friendly Tuna Subs Cousins Subs Has Added a Spicy Tuna Sub to Its Menu for a Limited Time By Katherine Pendrill | Published 2023-02-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spicy-tuna-sub References: [cousinssubs](https://www.cousinssubs.com/newsroom/cousins-subs-introduces-new-spicy-tuna-sub) & [While](http://While)  If you're looking for a seafood dish to nosh on during the Lenten season, [Cousins Subs](https://www.trendhunter.com/trends/lobster-salad-sub) has you covered with its new Spicy Tuna sub. A spicy twist on a classic flavor, the new Spicy Tuna sub will be available now through Sunday, April 9, 2023, at locations in Wisconsin, Illinois and Indiana. The new sandwich is served made-to-order with a blend of tuna and mayo topped with Wisconsin cheddar cheese, onions, lettuce, tomato, oregano, and the brand’s signature Hot Pepper Relish on fresh Italian bread. As the brand's Vice President of Marketing, Justin McCoy, explains, "While it’s a great option for guests who observe Lent, we’re excited for everyone to enjoy this new offering – especially our avid tuna lovers who maybe haven’t tried our Hot Pepper Relish." Image Credit: Cousins Subs ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 1% | Activity: 3% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Seafood Alternatives:** With an increasing number of people observing Lent, there is a disruptive innovation opportunity for developing seafood alternatives that cater to plant-based preferences. - **Seasonal Menus:** Offering seasonal menu items, such as the Spicy Tuna sub, provides an opportunity to increase sales during specific periods of the year. - **Localization:** Localization of menu items by adding regional flavors and ingredients, such as the Wisconsin cheddar cheese used in the Spicy Tuna sub, can enhance consumer appeal and differentiate brands in a competitive market. ### Who This Affects Most - **Fast Casual Restaurants:** Fast casual restaurants can explore the development of seasonal menu items, such as the Spicy Tuna sub, to meet changing consumer demands and preferences. - **Food Manufacturing:** Opportunities exist for food manufacturers to develop and market seafood alternative products that meet the dietary requirements of those observing Lent. - **Food Service Distribution:** Food service distributors can increase sales by offering seasonal and localized menu items, such as the Spicy Tuna sub, to their customers. ## Related on Trend Hunter - [Mad-to-Order Lobster Salad Sandwiches](https://www.trendhunter.com/trends/lobster-salad-sub.md) - [Housemade Tuna Salad Sandwiches](https://www.trendhunter.com/trends/bornk-tuna-sandwich.md) - [Midwestern Cheese Steak Subs](https://www.trendhunter.com/trends/wisconsin-cheese-steak-subs.md) - [Summertime Bologna Sandwiches](https://www.trendhunter.com/trends/fried-bologna-sub.md) - [Spicy Cheesesteak Sub Sandwiches](https://www.trendhunter.com/trends/chipotle-cheese-steak-sub.md) - [Celebratory Philly Steak Sandwiches](https://www.trendhunter.com/trends/east-coast-philly-steak.md) - [Spicy Seafood QSR Sandwiches](https://www.trendhunter.com/trends/spicy-fish-sandwich.md) - [Crispy-Fried Fish Wraps](https://www.trendhunter.com/trends/fish-wraps.md) - [Fiery Flavor-Packed Sub Sandwiches](https://www.trendhunter.com/trends/spicy-sandwiches.md)