# Architectural Sushi Bites Pinch Food Design Reimagined the Classic Spicy Tuna Roll as Cubes By Laura McQuarrie | Published 2019-03-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spicy-tuna-roll References: [design-milk](https://design-milk.com/pinch-food-design-reimagines-the-spicy-tuna-roll/) & [pinchfooddesign](https://www.pinchfooddesign.com/) As its name suggests, the [spicy tuna roll](https://www.trendhunter.com/trends/honey-maple-smoked-salmon-roll) is a type of sushi that is often served in a convenient roll but Pinch Food Design took it upon itself to reinterpret the dish with a fresh new architecturally inspired format. The recreated dish sits on a "Jenga-like building block" base of dark, pressed forbidden rice that's topped with a layer of spicy tuna and micro shiso leaf. With these changes to color, shape and texture, the [familiar sushi dish](https://www.trendhunter.com/trends/glutenfree-sushi) is transformed to offer an entirely new eating experience. As well as being an aesthetically pleasing sushi dish, this combination of pressed forbidden rice and spicy tuna is also said to hold together for hours longer than traditional sushi rice creations. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 38% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Architecturally Inspired Food Presentation:** Disruptive innovation opportunity: Explore new ways to present traditional dishes in an aesthetically pleasing and architecturally inspired format. - **Alternative Sushi Ingredients:** Disruptive innovation opportunity: Experiment with alternative rice types and toppings to create unique and flavorful sushi combinations. - **Extended Food Stability:** Disruptive innovation opportunity: Develop new techniques or ingredients to extend the shelf life of food, providing longer-lasting freshness and stability. ### Who This Affects Most - **Food Presentation and Styling:** Disruptive innovation opportunity: Offer professional food presentation and styling services to restaurants and food businesses, helping them create visually stunning dishes. - **Specialty Ingredients and Suppliers:** Disruptive innovation opportunity: Source and supply alternative sushi ingredients, such as forbidden rice and unique toppings, for chefs and sushi makers looking to create innovative sushi creations. - **Food Preservation and Packaging:** Disruptive innovation opportunity: Develop new food preservation and packaging techniques to extend the shelf life of perishable food items, meeting the demand for longer-lasting freshness and stability. ## Related on Trend Hunter - [Chili Crisp California Rolls](https://www.trendhunter.com/trends/spicy-sushi-roll.md) - [Sushi-Inspired 3D-Printed Confections](https://www.trendhunter.com/trends/3dprinted-confections.md) - [Oven-Ready Sushi Snacks](https://www.trendhunter.com/trends/crushi.md) - [Pink Sushi Boxes](https://www.trendhunter.com/trends/dept-sushi.md) - [Convenient Sushi Bakes](https://www.trendhunter.com/trends/sushi-bakes.md) - [Playful Sushi-Inspired Suitcases](https://www.trendhunter.com/trends/sushi-suitcases.md) - [Brutalist-Inspired Serene Restaurants](https://www.trendhunter.com/trends/sushibox.md) - [Bread-Based Sushi Foods](https://www.trendhunter.com/trends/doughmakase.md) - [Hot Honey Sushi Rolls](https://www.trendhunter.com/trends/hot-hot-honey-roll.md)