# Spicy Spaghetti Cans SpaghettiOs' First-Ever Flavor Collaboration is with Frank's RedHot By Laura McQuarrie | Published 2023-04-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spicy-spaghetti References: [prnewswire](https://www.prnewswire.com/news-releases/spaghettios-drops-new-spicy-original-flavor-featuring-franks-redhot-301789073.html) & [FranksRedHot](http://www.FranksRedHot.com)  For its first-ever flavor collaboration, SpaghettiOs is speaking to adults who love a hint of heat by incorporating the iconic taste of a top-selling hot sauce. The all-new Spicy Original made with Frank's [RedHot](https://www.trendhunter.com/trends/spicy-original-spaghettios-made-with-franks-redhot) boasts a mild-medium heat level that satisfies the growing consumer demand for spicy food. As the brand detailed in a press release, "The new flavor continues a shift in the brand's focus to cater to Millennials who grew up with the brand and now make up over one-third of SpaghettiOs total annual sales. In a recent survey of adults (18-35) who ate SpaghettiOs in the past year, almost half report eating the [canned pasta](https://www.trendhunter.com/trends/canned-pasta) at least once a week." This comforting meal with a mature twist makes a quick and easy weeknight choice that delivers a dose of nostalgia. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 18% | Activity: 26% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Spicy Food Demand:** As more consumers crave for spicy food, companies should develop new product variants to cater to this market. - **Flavor Collaborations:** Collaboration between iconic brands offers an opportunity to introduce innovative new flavors to the market. - **Product Rebranding:** Companies should consider rebranding to cater to younger generations, who are now a growing portion of the market. ### Industries Being Reshaped - **Canned Food Industry:** Canned food companies can innovate by leveraging partnerships to create new and exciting products. - **Spicy Foods Industry:** Spicy food producers can innovate by creating unique heat levels to cater to different tastes and preferences. - **Consumer Packaged Goods Industry:** Rebranding classic products as comfort food with a modern twist can appeal to younger generations, who prioritize convenience and nostalgia. ## Related on Trend Hunter - [Spicy Canned Spagettis](https://www.trendhunter.com/trends/spicy-original-spaghettios-made-with-franks-redhot.md) - [Fiery Pasta Sauces](https://www.trendhunter.com/trends/ragu-x-hot-ones.md) - [Extra-Spicy Noodle Cups](https://www.trendhunter.com/trends/asha-x-hot-ones.md) - [Pickle-Flavored Hot Sauces](https://www.trendhunter.com/trends/dill-pickle-hot-sauce.md) - [Hot Sauce-Branded Pickles](https://www.trendhunter.com/trends/vlasic-franks-redhot-kosher-dill-pickles.md) - [Co-Branded Spicy Pizza Pockets](https://www.trendhunter.com/trends/pizza-pops-and-franks-redhot.md) - [Expansive Hot Sauce Ranges](https://www.trendhunter.com/trends/franks-redhot-sauce.md) - [Spicy Butter Spreads](https://www.trendhunter.com/trends/popup-bagels-x-franks-redhot.md) - [Spicy Foodservice Seasonings](https://www.trendhunter.com/trends/franks-redhot-seasonings.md)