# Fiery Roast Beef Sandwiches Arby's Has a New Spicy Roast Beef Sandwich for the New Year By Katherine Pendrill | Published 2022-12-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spicy-roast-beef-sandwich References: [chewboom](https://www.chewboom.com/2022/12/27/arbys-introduces-new-spicy-roast-beef-sandwich/)  Things are heating up over at [Arby's](https://www.trendhunter.com/trends/arbys-diablo-menu) with the launch of the brand's new Spicy Roast Beef Sandwich. Arby's brand-new Spicy Roast Beef Sandwich is a hot and savory creation that consists of thinly sliced roast beef paired with shredded lettuce, jalapenos, fiery seasoning, and spicy mayo sauce, all served on a toasted sesame seed roll. Some eagle-eyed fans will note that this new sandwich is somewhat of a tamed-down version of the brand's Diablo Dare Sandwich, which featured Arby's signature roast beef, the same fiery hot seasoning, fire-roasted jalapeños, [Diablo BBQ sauce](https://www.trendhunter.com/trends/bbq-bacon-burger), and melted cheddar cheese on a toasted red chipotle bun. The new Spicy Roast Beef Sandwich can be found now at participating Arby's locations for a limited time. Image Credit: Arby's ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 5% | Activity: 9% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Spicy Sandwiches:** There is an opportunity for fast food chains to offer more spicy menu items to cater to customers who enjoy a kick of heat. - **Menu Innovation:** Fast food restaurants can continue to innovate and experiment with different flavor combinations, such as adding spicy elements to classic menu items. - **Limited Time Offers:** The strategy of offering limited time menu items can entice customers to try new products and drive sales during promotional periods. ### Who This Affects Most - **Fast Food:** Fast food restaurants can capitalize on spicy menu items to attract new customers and offer innovative, limited-time offers that generate buzz. - **Food Service:** Spicy items can be added to menus of any food service provider, including quick service restaurants, cafes, and food trucks to add excitement to offerings. - **Processed Foods:** Food manufacturers can also capitalize on the trend towards spicier foods, offering spicier snack and convenience food options in grocery stores and online. ## Related on Trend Hunter - [Spicy Cheesy Beef Sandwiches](https://www.trendhunter.com/trends/jalapeo-beef-n-cheddar-sandwich.md) - [Extra-Spicy QSR Sandwiches](https://www.trendhunter.com/trends/arbys-diablo-menu.md) - [Spicy Seafood QSR Sandwiches](https://www.trendhunter.com/trends/spicy-fish-sandwich.md) - [Extra-Spicy QSR Sandwiches](https://www.trendhunter.com/trends/diablo-dare-sandwich.md) - [Spicy Buttermilk Chicken Sandwiches](https://www.trendhunter.com/trends/new-spicy-chicken-sandwich.md) - [Italian Deli-Inspired QSR Sandwiches](https://www.trendhunter.com/trends/italian-beef-dip-sandwich.md) - [Spicy Pulled Chicken Sandwiches](https://www.trendhunter.com/trends/creamy-sriracha-pulled-chicken-sandwich.md) - [Spicy Smoked Brisket Sandwiches](https://www.trendhunter.com/trends/spicy-bbq-brisket-sandwich.md) - [Garlicky QSR Beef Sandwiches](https://www.trendhunter.com/trends/roasted-garlic-roast-beef-sandwich.md)