# Spicy Queso Chips Kettle Brand's Spicy Queso Chips are Packed with Flavor By Ell Smith | Published 2018-04-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spicy-queso-chips References: [esquire](https://www.esquire.com/food-drink/a19678238/kettle-brand-spicy-queso/) & [kettlebrand](http://kettlebrand.com/) The addictive and complex flavor profile of everyone's favorite cheese dip can now be enjoyed with a convenient crunch following the release of Kettle brand's Spicy Queso chip. These chips feature a unique crinkle-cut which adds texture while offering something a little sturdier than most salty snacks. While the strength of these chips makes for the perfect dip, its flavor is sure to offer a delicious standalone treat, as each chip has been coated with a generous dollop of seasoning that helps the snack achieve a spicy yet cheesy flavor profile. The spicy Queso chips allegedly taste just like the real thing, offering a convenient and crunchy alternative for those looking to indulge. Image Credit: Erin Cullum via POPSUGAR ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 37% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Convenient Snacks:** Kettle Brand's Spicy Queso Chips provide a convenient and flavorful snack option for on-the-go consumers. - **Novel Flavors:** The unique combination of spice and queso flavor present in these chips offers a disruptive flavor trend for snack companies to emulate. - **Texture-driven Snacks:** The crinkle-cut texture of Kettle Brand's Spicy Queso chips opens a promising opportunity for snack companies that focus on texture. ### Who This Affects Most - **Snack Foods:** Kettle Brand's Spicy Queso Chips are a disruptive snack option for consumers in the snack food industry. - **Flavor Industry:** The unique combination of spice and queso flavor in these chips is a novel opportunity for flavor companies and manufacturers to explore. - **Packaging Industry:** The crinkle-cut texture of Kettle Brand's Spicy Queso chips and their packaging presentation offer innovative opportunities for packaging companies that cater to the snack industry. ## Related on Trend Hunter - [Summertime Celebration Snack Chips](https://www.trendhunter.com/trends/doritos-twisted-queso.md) - [Spicy Condiment Snack Chips](https://www.trendhunter.com/trends/kettle-brand-chili-crisp.md) - [Tailgate-Inspired Potato Chips](https://www.trendhunter.com/trends/kettle-brand-7-layer-dip.md) - [Mexican-Inspired Chip Launches](https://www.trendhunter.com/trends/chamoy-chip.md) - [Spice-Forward Kettle Chips](https://www.trendhunter.com/trends/kettle-chips-flavors.md) - [Piquant Cheese Protein Chips](https://www.trendhunter.com/trends/wilde-protein-chips-spicy-queso.md) - [Fiery Nacho-Flavored Crisps](https://www.trendhunter.com/trends/scorchin-wavy-loaded-nachos.md) - [Savory Cuisine Snack Chips](https://www.trendhunter.com/trends/kettle-brand-potato-chips-flavors.md) - [Dip-Flavored Corn Chips](https://www.trendhunter.com/trends/fritos-queso-flavor-twists.md)