# Spicy Meat-Free Pizza Toppings The Squeaky Bean Spicy Pepperoni Style Slices are 100% Vegan By Michael Hemsworth | Published 2022-04-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/spicy-pepperoni-style-slices References: [foodbev](https://www.foodbev.com/news/squeaky-bean-unveils-new-plant-based-meat-alternatives/) & [squeakybean](https://www.squeakybean.co.uk)  The Squeaky Bean Spicy Pepperoni Style Slices are a plant-based take on the quintessential pizza topping for consumers to use on their favorite pizzas, in sandwiches and much more. The 100% vegan pepperoni slices are high in protein, and made with a blend of wheat and pea protein along with chili flakes and smoked paprika for a truly authentic pepperoni flavor. The product will join the brand's existing lineup of [meat-inspired products](https://www.trendhunter.com/trends/new-this-product) as the perfect addition to a homemade pizza. The product is set to arrive at [Sainsbury's](https://www.trendhunter.com/trends/vegan-sausage-rolls) locations in the UK starting April 27 in 90-gram packs for £2.50. Brand Manager Sarah Augustine commented on the Squeaky Bean Spicy Pepperoni Style Slices saying, "Our fans speak and Squeaky Bean delivers! They told us they’d love to try a Squeaky version of a pepperoni pizza topping! We think it’s so good, it’ll probably be gone by the time the pizza oven pings.” ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 12% | Activity: 46% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Meat Alternatives:** There's room for more plant-based meat alternatives and companies could innovate even further to create new products that cater to consumer demands. - **Spicy Food Products:** As consumers continue to demand more complex flavor profiles, there is an opportunity for companies to create more spicy food products that appeal to a wide range of palettes. - **DIY Meal Kits:** As consumers continue to cook at home more, DIY meal kits could expand to include innovative vegan pizza options that encourage experimentation and customization. ### Where This Applies - **Plant-based Food Industry:** The plant-based food industry could further innovate by creating more meat alternatives that appeal to a wider range of customers and incorporating spicy flavors into existing products. - **Condiment Industry:** As spicy flavors become more popular, the condiment industry has an opportunity to create new sauces and seasonings that cater to consumers looking for a spicy kick. - **Meal Kit Delivery Services:** Meal kit delivery services could expand into DIY pizza kits that incorporate vegan meat alternatives and spicy toppings, providing options for at-home experimentation and customization. ## Related on Trend Hunter - [Vegan-Friendly Sandwich Toppers](https://www.trendhunter.com/trends/cured-meat-style-slices.md) - [Plant-Based Pepperoni Slices](https://www.trendhunter.com/trends/plantaway.md) - [Plant-Based Pepperoni](https://www.trendhunter.com/trends/plantcraft.md) - [Plant-Based Pizza Ingredients](https://www.trendhunter.com/trends/plantbased-pizza-ingredients.md) - [Meat-Free Pepperoni Products](https://www.trendhunter.com/trends/before-the-butcher-plantbased-pepperoni.md) - [Meat-Like Plant-Based Pizza Toppings](https://www.trendhunter.com/trends/donatos-field-roast-plantbased-pepperoni.md) - [Ready-to-Eat Vegan Snacks](https://www.trendhunter.com/trends/squeaky-bean-vegan-snacks.md) - [Jackfruit-Based Pepperoni Slices](https://www.trendhunter.com/trends/jackfruit-pepperoni.md) - [Smoky Vegan Pepperoni Slices](https://www.trendhunter.com/trends/new-vegan-pepperoni.md)