# Piquant Matcha Powders MATCHAAH's 'Chocolate Chili Spice' Flavor Makes a Spicy Matcha By Laura McQuarrie | Published 2017-08-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spicy-matcha References: [prnewswire](http://www.prnewswire.com/news-releases/matchaah-goes-public-and-reinvents-the-matcha-tea-experience-300497130.html) & [matchaah](http://www.matchaah.com/latte/) MATCHAAH recently introduced a new MATCHAAH Instant Latte product that takes the form of a ready-to-mix drink with a spicy matcha twist. As with traditional premium Japanese green tea powder, this [instant latte product](https://www.trendhunter.com/trends/matcha-latte-with-probiotics) only requires the addition of hot water to make a flavorful, antioxidant-rich beverage. Unlike many matcha powders, this one does not require a specialized whisk for mixing. As Paul Henson, CEO and founder of MATCHAAH, puts it: "since most people do not have time for a lengthy tea process, I set out to find convenient ways to make matcha tea more accessible and create a full line of great tasting and convenient products." The Chocolate Chili Spice flavor boasts both sweet and spicy additions. Alongside the release of its new Chocolate Chili Spice flavor, Matchaah is also introducing other inventive varieties like [Chai](https://www.trendhunter.com/trends/authentic-masala-chai) and Coconut. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 4% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Spicy Matcha:** The rise of spicy matcha flavors creates opportunities for innovative and unique tea products. - **Convenient Matcha:** Convenience-focused matcha products that eliminate the need for specialized tools present disruption opportunities in the tea market. - **Inventive Matcha Flavors:** The introduction of inventive matcha flavors like Chocolate Chili Spice, Chai, and Coconut opens up possibilities for flavor experimentation and product differentiation. ### Where This Applies - **Tea Industry:** The tea industry can explore spicy matcha flavors and convenient matcha products to cater to evolving consumer preferences. - **Beverage Industry:** Innovative matcha flavors offer the beverage industry an opportunity to create unique, ready-to-mix drinks that appeal to a wider customer base. - **Health Food Industry:** Inventive matcha flavors, known for their antioxidant-rich nature, can be capitalized on by the health food industry to develop functional and flavorful products. ## Related on Trend Hunter - [Canned Matcha Lattes](https://www.trendhunter.com/trends/chuh.md) - [Functional Matcha-Focused Blends](https://www.trendhunter.com/trends/matcha-collection.md) - [Fruit-Forward Matcha Products](https://www.trendhunter.com/trends/chamberlain-coffee-3.md) - [Matcha-Infused Chaga Mixes](https://www.trendhunter.com/trends/chaga-matcha.md) - [Fruitful Matcha Powders](https://www.trendhunter.com/trends/matcha-1.md) - [Pink Matcha Latte Powders](https://www.trendhunter.com/trends/pink-matcha-latte.md) - [Turmeric-Enhanced Adaptogenic Matcha Drinks](https://www.trendhunter.com/trends/adaptogenic-matcha-drink.md) - [Energizing Matcha Chocolates](https://www.trendhunter.com/trends/chocolate-delights.md) - [Lemonade-Flavored Matcha Powders](https://www.trendhunter.com/trends/davidstea-1.md)