# Layered Extra-Spicy Pizzas Pizza Hut Adds 'Spicy Lover's Pizza' to Its Ever-Growing Menu By Niko Pajkovic | Published 2022-01-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spicy-lovers-pizza References: [nrn](https://www.nrn.com/quick-service/coming-hot-pizza-hut-launches-new-spicy-lovers-pizza) & [pizzahut](http://pizzahut.com)  Pizza Hut is looking to heat things up this winter, announcing the launch of '[Spicy Lover's Pizza](https://www.trendhunter.com/trends/spicy-hawaiian-chicken),' an all-new menu item tailored to customers who prefer their 'za with a fiery kick. The new offering will join Pizza Hut's popular 'Pepperoni Lover's,' '[Veggie Lover's](https://www.trendhunter.com/trends/hut-lovers),' and '[Meat Lover's](https://www.trendhunter.com/trends/spicy-meat-pizza) pizzas to complete the 'Lover' line of recipes. According to the company, the new pizza represents its take on "the hottest food trends out there" -- literally. As a result, the pizza features a new spicy marinara sauce, sliced red chili peppers, and extra-hot flakes made from a combination of fresh herbs and crushed red peppers. "As consumer tastes continue getting more adventurous, the launch of Spicy Lover's Pizza allows Pizza Hut to satisfy the growing craving for well-balanced, spicy flavor. No other national pizza QSR is offering spicy pizza in the space, and we're excited to bring this thoughtfully crafted spicy pizza to pizza lovers across the country!" said Pizza Hut's Chief Brand Officer, Georgeanne Erickson. Image Credit: Pizza Hut ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 9% | Activity: 18% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Spicy Pizza Trends:** Pizza establishments can offer spicy pizza options to keep up with the growing demand for adventurous flavors among customers. - **Customizable Pizza Offerings:** Pizza chains can provide customizable pizza options to cater to the varying preferences of customers. - **Fiery Sauce Innovation:** Food manufacturers can develop new fiery sauce alternatives to add an extra kick to pizza and other dishes. ### Where This Applies - **Fast Food Chains:** Fast food chains can keep up with consumer tastes by offering new and innovative menu items like spicy pizzas. - **Food and Beverage Services:** Food and beverage services can offer customizable options to cater to individual preferences in flavor, toppings, and sauce. - **Spice and Herb Manufacturing:** Spice and herb manufacturers can develop new hot pepper blends to cater to the growing demand for spicier food options. ## Related on Trend Hunter - [Spicy Hawaiian-Style Pizzas](https://www.trendhunter.com/trends/spicy-hawaiian-chicken.md) - [Topping-Loaded Pizza Launches](https://www.trendhunter.com/trends/hut-lovers.md) - [Spicy Pizza Crusts](https://www.trendhunter.com/trends/tnt-flavored-crust.md) - [Spicy Cheese Pizzas](https://www.trendhunter.com/trends/spicy-cheese-pizza.md) - [Spicy Pepperoni Slices](https://www.trendhunter.com/trends/margherita-jalapeno-pepperoni.md) - [Sensorial Pizza Items](https://www.trendhunter.com/trends/sweet-and-spicy-menu-offerings.md) - [Spicy Cheese Blend Pizzas](https://www.trendhunter.com/trends/fiery-flavors-menu.md) - [Spicy Limited-Edition Offerings](https://www.trendhunter.com/trends/pizza-pizza-x-tabasco.md) - [Spicy Honeyed Chicken Wings](https://www.trendhunter.com/trends/hot-honey-wings.md)