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# Spicy Meatless Sticks
Tempty Foods' Mycelium-Based Spicy Korean Stick Launched at 7-Eleven Denmark

By Laura McQuarrie | Published 2025-06-11 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/spicy-korean-stick
References: [vegconomist](https://vegconomist.com/products-launches/tempty-foods-spicy-korean-stick-mycelium-7-eleven-denmark/) & [tempty-foods](https://www.tempty-foods.com/7eleven)

![Spicy Meatless Sticks](https://cdn.trendhunterstatic.com/thumbs/573/spicy-korean-stick.jpeg)

Mycelium-based meat alternatives are emerging as a sustainable and nutrient-rich option, offering a texture and flavor remarkably similar to traditional meat, and Tempty Foods' new Spicy Korean Stick is accessible at select [7-Eleven Denmark](https://www.trendhunter.com/trends/7select-impossible) stores.

The Spicy Korean Stick was developed through 7-Eleven’s Innovation Corner competition, and several iterations were created to refine its taste and texture to perfection. This [sweet and spicy snack](https://www.trendhunter.com/trends/plant-based-sweet-chilli-tenders) from the Danish producer of [mycelium-based meat alternatives](https://www.trendhunter.com/trends/plantbased-deli-meats) is made with mycelium, as well as carrots, lentils, quinoa, and oats, all of which are rolled in cornflakes and glazed with gochujang sauce.

This Asian-inspired twist on the classic chicken skewer is rich in umami flavor from mushroom roots, plus a touch of sweetness and a mild dose of heat.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 15% | Activity: 17% | Freshness: 43%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Mycelium-based Meat Substitutes:** The adoption of mycelium-derived products is transforming the alternative meat landscape by providing eco-friendly and nutrient-dense options that mimic the taste and texture of real meat.
- **Spicy Asian Fusion Flavors:** An increased demand for innovative, flavorful snacks is being met by the integration of traditional Asian seasonings like gochujang, creating unique, spicy-tasting experiences.
- **Retail Innovation Competitions:** Programs like 7-Eleven's Innovation Corner are fostering creativity and collaboration, leading to the rapid development and commercialization of novel food products.

### Sectors Adopting This

- **Plant-based Alternatives:** The plant-based food sector is experiencing growth as companies develop meat substitutes using ingredients such as mycelium, offering consumers sustainable dietary options.
- **Convenience Store Chains:** Convenience retail is evolving to include premium, innovative products like meatless spicy sticks, catering to a growing consumer interest in accessible gourmet snacks.
- **Food Processing Technology:** Advancements in food processing are enabling the creation of complex flavors and textures in plant-based snacks, which appeal to traditional meat lovers and adventurous eaters alike.

## Related on Trend Hunter

- [Mycelium-Based Meat Alternatives](https://www.trendhunter.com/trends/infinite-roots.md)
- [Vegan Mushroom Jerkys](https://www.trendhunter.com/trends/eat-meati-jerky.md)
- [Plant-Based Nugget Skewers](https://www.trendhunter.com/trends/nugget-on-a-stick.md)
- [Mycelium-Based Chicken Meals](https://www.trendhunter.com/trends/7030-foodtech.md)
- [Crispy Mycelium Nuggets](https://www.trendhunter.com/trends/meati-foods-crispy-bites.md)
- [Meatless Mushroom Chilis](https://www.trendhunter.com/trends/mushroom-chili.md)
- [Whole Cut Alt Meats](https://www.trendhunter.com/trends/meati-launched.md)
- [Asian Plant-Based Jerky](https://www.trendhunter.com/trends/unlimeat-jerky.md)
- [Alt Meat Minces](https://www.trendhunter.com/trends/matr-fungi-mince.md)
