# Exotically Piquant Ketchup Maya Kaimal's 'Spicy Ketchup' is a Twist on Original Asian Kecap Sauce By Laura McQuarrie | Published 2016-07-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spicy-ketchup References: [mayakaimal](http://www.mayakaimal.com/prod-ss-spicyketchup) & [trndmonitor](https://trndmonitor.com/food-spotlight-maya-kaimal-spicy-ketchup/) This spicy ketchup from Maya Kaimal introduces a piquant twist to the all-American condiment. Originally, ketchup took the form of a fermented sauce from Asia by the name of "kecap." This sweet and spicy sauce from Maya Kaimal takes inspiration from ketchup's [Indian roots](https://www.trendhunter.com/trends/green-chili-chutney) with notes of brown sugar, chilies and toasted cumin. Naturally, tomato paste is also a main ingredient, but it is blended with a variety of exotic ingredients that are not typically found in American bottles of ketchup. Maya Kaimal suggests serving this spicy condiment with everything from burgers and sausages to eggs and meatloaf, or as a shrimp cocktail sauce dip. This [spicy ketchup condiment](https://www.trendhunter.com/trends/chili-crisp-ketchup) offers an easy way for consumers to enhance a variety of dishes with [globally inspired flavor](https://www.trendhunter.com/trends/asian-inspired-condiments). ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 9% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Global Flavor-fusion Ketchup:** Maya Kaimal's Spicy Ketchup blends exotic spices to provide consumers with a flavorful, globally-inspired condiment that can be used to enhance a variety of dishes. - **Ethnic-inspired Condiments:** Maya Kaimal's Spicy Ketchup pays homage to ketchup's Asian roots, which presents an opportunity for other companies to create ethnic-inspired condiments. - **Healthy Gourmet Ketchup:** Maya Kaimal's Spicy Ketchup, which is made from exotic ingredients, may disrupt the ketchup industry by providing health-conscious consumers with a gourmet ketchup option. ### Industries Being Reshaped - **Condiments:** Maya Kaimal's Spicy Ketchup offers a unique twist on the traditional ketchup, creating an opportunity for the condiment industry to explore more flavorful and exotic options. - **Food:** Maya Kaimal's Spicy Ketchup can be used to enhance the flavor of a variety of dishes, creating an opportunity for the food industry to incorporate globally-inspired flavors into everyday meals. - **Retail:** Maya Kaimal's Spicy Ketchup presents an opportunity for the retail industry to cater to consumers who are looking for more globally-inspired and flavorful condiment options. ## Related on Trend Hunter - [Salsa-Chutney Condiments](https://www.trendhunter.com/trends/chalsa.md) - [Peri Peri-Flavored Ketchups](https://www.trendhunter.com/trends/nandos-periketchup.md) - [Squeezable Globally Inspired Condiments](https://www.trendhunter.com/trends/heinz-flavor-tour.md) - [Roasted Chili Jams](https://www.trendhunter.com/trends/nam-prik-pao.md) - [Umami Matcha-Infused Ketchups](https://www.trendhunter.com/trends/tomatcha-ketchup.md) - [Spicy Hot Sauce Ketchups](https://www.trendhunter.com/trends/spicy-ketchups.md) - [Flavorful Chilli Sauce Ranges](https://www.trendhunter.com/trends/wow-chilli-sauces.md) - [Flavorful Condiment Expansions](https://www.trendhunter.com/trends/flavorful-condiment.md) - [Chili Crisp Ketchups](https://www.trendhunter.com/trends/chili-crisp-ketchup.md)