# Piquant Sweet Potato Chips The Jackson's Spicy Jalapeño Sweet Potato Chips are Satisfying By Michael Hemsworth | Published 2023-10-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spicy-jalapeo-sweet-potato-chips References: [snackandbakery](https://www.snackandbakery.com/articles/109981-jacksons-adds-spicy-jalapeno-flavor-to-its-lineup-of-sweet-potato-chips) & [jacksonschips](https://jacksonschips.com/)  The [Jackson's](https://www.trendhunter.com/trends/habanero-nacho-sweet-potato-chips) Spicy Jalapeño Sweet Potato Chips are being added to the brand's existing range of products as the perfect option for consumers to pick up to serve to guests in the upcoming holiday season. The snack is crafted with avocado oil just like the original flavors and is blasted with ample amounts of [spicy jalapeño flavor](https://www.trendhunter.com/trends/hot-pepper-chips) that's balanced out thanks to the sweet potato base. The flavor comes hot on the heels of the brand's previous flavor launches that took place earlier this year and is reported to be the spiciest yet. Co-Founder and Innovation Lead Scott Reamer spoke on the Jackson's Spicy Jalapeño Sweet Potato Chips saying, "Rounding out an exciting year of innovation and growth, we’re thrilled to bring the heat with Spicy Jalapeño—our take on the classic flavor consumers crave. After extensive rounds of taste testing, our innovation team created the best version of a jalapeño chip, adding the spiciness of the pepper to our savory [sweet potato chips](https://www.trendhunter.com/trends/jacksons-super-veggie-straws) for those who crave a little kick to their crunch!” Image Credit: Jackson's ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 21% | Activity: 23% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Flavorful Snack Innovations:** The launch of Jackson's Spicy Jalapeño Sweet Potato Chips adds a new and spicy flavor option to the brand's existing range of products. - **Avocado Oil-based Snacks:** Crafted with avocado oil, the Jackson's Spicy Jalapeño Sweet Potato Chips join the brand's original flavors in using this ingredient for a healthier snack option. - **Increasing Spicy Food Demand:** The Jackson's Spicy Jalapeño Sweet Potato Chips meet the growing consumer demand for spicier flavors, appealing to those who crave a little kick to their crunch. ### Where This Applies - **Snack Food Industry:** The launch of innovative flavors like Jackson's Spicy Jalapeño Sweet Potato Chips brings new excitement and engagement to the snack food industry. - **Health and Wellness Industry:** The avocado oil-based recipe of Jackson's Spicy Jalapeño Sweet Potato Chips aligns with the health-conscious trends in the market, catering to consumers looking for healthier snack options. - **Seasonal Food Industry:** Positioning the Jackson's Spicy Jalapeño Sweet Potato Chips as the perfect option for the upcoming holiday season taps into the seasonal food industry's demand for festive and unique products. ## Related on Trend Hunter - [Spicy Sweet Potato Snacks](https://www.trendhunter.com/trends/habanero-nacho-sweet-potato-chips.md) - [Expertly Flavored Snack Chips](https://www.trendhunter.com/trends/new-jacksons-sweet-potato-chips.md) - [Sweet Sugary Snack Chips](https://www.trendhunter.com/trends/jacksons-cinnamon-brown-sugar-sweet-potato-chips.md) - [Bold Avocado Oil-Fried Chips](https://www.trendhunter.com/trends/avocado-oil-potato-chips.md) - [Spice-Forward Kettle Chips](https://www.trendhunter.com/trends/kettle-chips-flavors.md) - [Collaboration Hot Sauce Snacks](https://www.trendhunter.com/trends/boulder-batch-yellowbird-habanero-potato-chips.md) - [Savory-Sweet Popped Potato Snacks](https://www.trendhunter.com/trends/popchips-sweet-heat.md) - [Savory Cuisine Snack Chips](https://www.trendhunter.com/trends/kettle-brand-potato-chips-flavors.md) - [Boldly Spicy Tortilla Chips](https://www.trendhunter.com/trends/late-july-tortilla-chips.md)