# Hybrid Spicy Hummus Gonzo Hummus Pairs Hummus with Tsug and Harissa for a Piquant Kick By Laura McQuarrie | Published 2018-05-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spicy-hummus References: [projectnosh](https://www.projectnosh.com/food-wire/2018/gonzo-hummus-launches-hummus-line/) & [ihearthummus](http://ihearthummus.com/) There are plenty of [spicy hummus products](https://www.trendhunter.com/trends/fresh-cravings-2) that get their heat from hot peppers and spices, but Gonzo Hummus was recently launched as a new line with unique hybrid spreads. Gonzo Hummus first got its start at an Israeli-street style food cart in Portland, Oregon, where it quickly became a customer favorite. Now, Gonzo Hummus is making it easy for consumers to purchase the hummus in convenient containers in an original flavor, as well as Hummus & Tsug and Hummus & Harissa varieties. While the Hummus & Tsug features Yemen's fiery hot green spice paste, the Hummus & Harissa pairs garbanzo beans, [extra virgin olive oil](https://www.trendhunter.com/trends/olive-oil-sea-salt-hummus), fresh lemon juice, garlic and tahini with red Fresno Chiles, tomatoes and bell peppers—both of these hummus flavors are rated to have a medium level of spice. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 10% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Hybrid Spreads:** There is an opportunity for more food products to combine multiple flavors and spices to create unique and innovative hybrid spreads. - **Ethnic Flavors:** There is an opportunity for food companies to incorporate spicy ethnic flavors in their products, as seen with Gonzo Hummus and their use of Tsug and Harissa. - **Convenient Packaging:** There is an opportunity for food companies to offer convenient containers for their products, similar to the approach taken by Gonzo Hummus for their line of spicy hummus spreads. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can capitalize on the trend towards unique hybrid spreads and ethnic flavors to create new and innovative products. - **Packaging:** The packaging industry can benefit from the growing demand for convenient and easy to use containers for food products. - **Spice Industry:** The spice industry can capitalize on the trend of incorporating unique and flavorful spices and blends to create more exciting products in the market. ## Related on Trend Hunter - [Chili Crisp Hummus Dips](https://www.trendhunter.com/trends/chili-crisp-hummus.md) - [Creamy Jalapeño Hummus Dips](https://www.trendhunter.com/trends/jalapeo-hummus.md) - [Collaboration Hot Sauce Hummuses](https://www.trendhunter.com/trends/sabra-hummuses.md) - [Flavorful Hummus Product Lines](https://www.trendhunter.com/trends/little-sesame.md) - [Boldly Flavored Hummuses](https://www.trendhunter.com/trends/classic-sabra-hummus.md) - [Organic Hot Honey Hummus](https://www.trendhunter.com/trends/hot-honey-hummus.md) - [Spicy Fruit-Infused Hummus Dips](https://www.trendhunter.com/trends/pineapple-jalapeo-hommus.md) - [Bean Brand Hummus Snacks](https://www.trendhunter.com/trends/heinz-beanz-houmouz.md) - [Sweet Chili-Inspired Garlic Hommuses](https://www.trendhunter.com/trends/sweet-chili-hommus.md)