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# Spicy Granola Snacks
The New 'Get Gingersnapping' Line is a Sweet and Savory Treat

By Katherine Pendrill | Published 2015-05-21 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/spicy-granola
References: [trndmonitor](http://trndmonitor.com/snack-spotlight-granola-lab-get-gingersnapping/) & [granolalab](http://granolalab.com)

With a powerful combination of candied ginger and blackstrap molasses, the new 'Get Gingersnapping' line of spicy granola provides a hearty flavor-packed snack. Made from organic ingredients and warm spices, this granola flavor from 'Granola Lab' is a healthy alternative to more sugary packaged snacks.

Inspired by [old-fashioned gingersnap cookies](https://www.trendhunter.com/trends/spicy-shortbread), the Get Gingersnapping line is made from organic rolled oats, cashews, blackstrap molasses, crystallized ginger and a number of other healthy ingredients. The granola itself is vegan-friendly, dairy-free, wheat-free, GMO-free and contains no added preservatives, making it the perfect snack for any health-conscious consumer. Despite its all natural ingredients, the rich granola delivers bold flavors that are both savory and sweet.

Granola Lab suggests that its new spicy granola is a perfect topping for yogurt, fresh fruit, applesauce or even apple crisp.

## Trend Insights (Trend Hunter)

- Score: 0.4/10
- Popularity: 2% | Activity: 2% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Spicy Granola:** The emergence of spicy granola is disrupting the traditional granola market and offers an opportunity for companies to create unique flavor combinations.
- **Organic and Healthy Snacks:** There is a growing trend towards organic and healthy snacks, which presents an opportunity for companies to cater to health-conscious consumers by offering more options and flavors.
- **Vegan and Allergen-free Products:** The increase in vegan and allergen-free products like Granola Lab's spicy granola offers an opportunity for companies to develop and market unique products that cater to these specific dietary needs.

### Where This Applies

- **Snack Food Industry:** The snack food industry can capitalize on the trend towards healthier snack options by creating new and innovative products like spicy granola with organic and healthy ingredients.
- **Organic Food Industry:** As the demand for organic food products increases, the organic food industry can continue to develop new products like Granola Lab's spicy granola that cater to health and wellness trends.
- **Specialty Food Industry:** The specialty food industry can take advantage of the growing trend towards vegan and allergen-free products by developing new and unique offerings like spicy granola that cater to these specific dietary needs.

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