# Spicy Ginger Beers Uncle Waithley’s Vincy Brew Blends Ginger Beer & Scotch Bonnet By Laura McQuarrie | Published 2023-02-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spicy-ginger-beer References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/23295-beverage-startup-adds-a-kick-to-ginger-beer) & [unclewaithleys](https://www.unclewaithleys.com/)  Ginger has a kick to it—not the same power as a hot pepper—but [Uncle Waithley’s Beverage Co.](https://www.trendhunter.com/trends/caribbeaninspired-beverage) is amplifying the taste of regular ginger beer by blending it with scotch bonnet. Founder Karl Franz Williams was inspired to create Uncle Waithley’s Vincy Brew based on a family recipe from his grandfather, Uncle Waithley, a ginger farmer who lived on the island of St. Vincent. The simple, small-batch ginger beer is formulated with [scotch bonnet pepper, ginger](https://www.trendhunter.com/trends/kaveri-ginger-liqueur), turmeric, lime and mineral water. Since the product is made with 100% real ingredients, some separation in the bottle is natural, and a testament to its freshness and quality. This extra spicy and sweet brew promises to shake up [classic cocktails made with ginger beer](https://www.trendhunter.com/trends/captain-morgan-sliced-sweet-vs-heat), adding a hint of heat to everything from a Moscow Mule to a Dark and Stormy. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 18% | Activity: 32% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Spicy Beverages:** Incorporating spicy ingredients into traditional beverages provides a disruptive opportunity for companies to differentiate themselves in the market. - **Small-batch Beverages:** Creating small-batch beverages with real ingredients can be a disruptive innovation opportunity for companies looking to appeal to consumers' desire for authentic and fresh products. - **Cocktail Innovation:** Adding new and novel flavors, like spiciness, to classic cocktails provides a disruptive innovation opportunity for companies in the beverage industry to capture consumers' interest and loyalty. ### Industries Being Reshaped - **Craft Beverage Industry:** The craft beverage industry can leverage the trend of small-batch, real ingredient beverages to capture consumers' attention and compete with larger brands on quality and authenticity. - **Alcohol Industry:** Alcohol companies can create unique and innovative cocktail flavors to capitalize on the trend of consumers seeking unique and memorable drinking experiences. - **Natural Beverage Industry:** The natural beverage industry can use the trend of incorporating real, flavorful ingredients to create beverages that appeal to consumers' desire for healthier and more natural options. ## Related on Trend Hunter - [Scotch Bonnet-Infused Ginger Beers](https://www.trendhunter.com/trends/caribbeaninspired-beverage.md) - [Warming Ginger Beer Cocktails](https://www.trendhunter.com/trends/spiced-rum-ginger-beer.md) - [Alcohol-Infused Ginger Beers](https://www.trendhunter.com/trends/bundaberg.md) - [Spiked Ginger Ales](https://www.trendhunter.com/trends/reeds.md) - [Wild-Fermented Ginger Beers](https://www.trendhunter.com/trends/gingerbug.md) - [Award-Winning Ginger Beers](https://www.trendhunter.com/trends/ginger-beer1.md) - [Fruit-Forward Ginger Cocktail Mixers](https://www.trendhunter.com/trends/goslings-stormy-peach-ginger-beer.md) - [Spicy Non-Alcoholic Beverages](https://www.trendhunter.com/trends/slice-of-spice.md) - [Revived Ginger Beer Refreshments](https://www.trendhunter.com/trends/old-jamaica-ginger-beer.md)