# Cheesy Habanero Rice Burgers The McDonald's Japan Spicy Double Cheese Rice Burger is Fiery By Michael Hemsworth | Published 2021-11-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spicy-double-cheese-rice-burger References: [hypebeast](https://hypebeast.com/2021/11/mcdonalds-japan-new-extra-spicy-rice-burger-info) & [mcdonalds.co.jp](https://www.mcdonalds.co.jp/en/menu/)  The [McDonald's Japan](https://www.trendhunter.com/trends/shrimp-rice-burgers) Spicy Double Cheese Rice Burger is a fiery new menu item from the [QSR](https://www.trendhunter.com/trends/mcdonalds-japan-street-burgers) brand that offers something of a hybrid between American and Japanese cuisine. The sandwich -- titled the Gohan Kara Dabuchi in Japanese -- features two burger patties along with cheese that is infused with habanero powder. The burger is then topped with even more fresh habanero slices to further enhance the flavor and fiery heat. The McDonald's Japan Spicy Double Cheese Rice Burger is made with rice buns that consist of compacted rice that has been grilled to give the sandwich a substantial, satisfying flavor. The burger is a marriage of American cuisine with elements of Japanese cuisine to make it a great hybrid option for consumers to try out. Image Credit: McDonald's Japan ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 20% | Activity: 22% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Hybrid Fast Food:** QSR chains can experiment with hybrid menu items that combine traditional items with unique local flavors to attract adventurous consumers. - **Spicy Infusions:** Food and beverage companies can explore infusing traditional items with spicy ingredients to provide a unique flavor profile that appeals to consumers seeking bold flavor experiences. - **Alternative Buns:** Restaurants can experiment with using alternative buns, such as rice buns, to provide a unique flavor and texture experience for consumers seeking novel food options. ### Who This Affects Most - **Fast Food Industry:** Fast food chains can innovate and experiment with new menu options to provide novel taste experiences and attract new customers. - **Food and Beverage Industry:** Food and beverage companies can explore new flavor and ingredient combinations to provide unique products that appeal to adventurous consumers seeking bold taste experiences. - **Restaurant Industry:** Restaurants can experiment with new ingredients, flavors, and textures to provide unique menu offerings that differentiate them from competitors and attract customers seeking novel food experiences. ## Related on Trend Hunter - [Creamy Crispy QSR Burgers](https://www.trendhunter.com/trends/chunky-potato-beef-creamy-jalapeno-burger.md) - [Spicy Macaroni-Topped Burgers](https://www.trendhunter.com/trends/spicy-mac-and-cheese-burger.md) - [Satisfying Rice-Made Bun Burgers](https://www.trendhunter.com/trends/7eleven-rice-burger.md) - [Stacked Quadruple Cheese Burgers](https://www.trendhunter.com/trends/cheese-cheese-double-cheeseburger.md) - [Spicy Fast-Food Chicken Burgers](https://www.trendhunter.com/trends/arrabiata-ricotta-chicken.md) - [Hybrid Regional Cuisine Burgers](https://www.trendhunter.com/trends/kyoto-whopper.md) - [Regionally Inspired Burgers](https://www.trendhunter.com/trends/otona-no-gotouchi-teriyaki-burgers.md) - [Fast-Food Croquette Burgers](https://www.trendhunter.com/trends/croquette-burgers.md) - [Cheesy Pickled Jalapeño Burgers](https://www.trendhunter.com/trends/cheesy-jalapeo-bacon-quarter-pounder-with-cheese.md)