# Deeply Spicy Fried Chicken Jollibee Spicy Chickenjoy Offers an Initial Punch and a Slow Burn By Michael Hemsworth | Published 2021-12-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spicy-chickenjoy References: [chewboom](https://www.chewboom.com/2021/12/08/jollibee-introduces-new-spicy-chickenjoy/) & [jollibeefoods](https://jollibeefoods.com)  The [Jollibee Spicy Chickenjoy](https://www.trendhunter.com/trends/jollibee-chickenwich) is being launched by the brand in the US market to provide patrons with an [ultra-spicy option](https://www.trendhunter.com/trends/spicy-chicken) to try out when seeking a way to enjoy a new kind of [fried chicken experience](https://www.trendhunter.com/trends/daves-hot-chicken1). The menu item comes with bone-in chicken that has been hand-breaded in the brand's signature savory batter alongside a specialty spice profile. This is reported to offer an initial punch of heat alongside a slow burn that will continue during the eating experience to tempt the person further to enjoy more. The Jollibee Spicy Chickenjoy is priced starting at $5.49 and is available now for purchase at all locations in the US in a number of options to choose from. This includes two or three-piece meals, six-piece buckets, family meals and 10 piece buckets. Image Credit: Jollibee ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 25% | Activity: 77% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Ultra-spicy Food Trends:** Restaurants and food companies can capitalize on the growing demand for ultra-spicy food options by introducing new and unique items on their menus - **Limited-time Spicy Menu Items:** Providing limited-time spicy menu items can create buzz and excitement among customers and influence them to try out new items and offerings - **Specialty Spice Profiles:** Innovating new specialty spice profiles can give an edge to businesses by enhancing the unique taste and experience of their food offerings ### Industries Being Reshaped - **Food and Beverage:** Restaurants and food companies can innovate and differentiate themselves in the competitive market by offering unique and spicy food options to cater to evolving customer tastes and preferences - **Fast Food:** Fast food chains can introduce limited-time spicy menu items to increase brand visibility and attract new customers driven by the excitement and buzz of the offering - **Imported Food Chains:** Imported food chains can capitalize on the trend of bringing unique spicy food options from countries across the globe to the US market, providing a unique selling point and driving sales ## Related on Trend Hunter - [Upgraded QSR Recipes](https://www.trendhunter.com/trends/signature-tender-sauce.md) - [Piquant QSR Chicken Snacks](https://www.trendhunter.com/trends/spicy-chicken-fries.md) - [Spicy-Sweet Chicken Strips](https://www.trendhunter.com/trends/hot-honey-spicy-chicken-strips.md) - [Spicy Saucy Burgers](https://www.trendhunter.com/trends/zinger-drip.md) - [Peppery Fried Chicken Dishes](https://www.trendhunter.com/trends/black-hot-chicken.md) - [Spicy Adobo Chicken Options](https://www.trendhunter.com/trends/spicy-chicken-offering.md) - [Piquant Fried Chicken Sandwiches](https://www.trendhunter.com/trends/cluck-sandwich.md) - [Spicy Chicken Tenders](https://www.trendhunter.com/trends/spicy-chicken-tenders.md) - [Spicy Bite-Sized Nuggets](https://www.trendhunter.com/trends/hot-spicy-nuggets.md)