# Conversation Starter Crisps Beavertown's Spicy Cheese Chips Support Talking About Mental Health By Laura McQuarrie | Published 2024-04-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spicy-cheese-chips References: [famouscampaigns](https://www.famouscampaigns.com/2024/04/beavertown-calms-latest-campaign-encourages-us-to-open-up-over-a-packet-of-crisps/?utm_source=feedly&utm_medium=rss&utm_campaign=beavertown-calms-latest-campaign-encourages-us-to-open-up-over-a-packet-of-crisps) & [thecalmzone.net](https://www.thecalmzone.net/beavertown-x-calm-we-are-not-alone)  There are countless [spicy cheese chips](https://www.trendhunter.com/trends/kettle-brand-spicy-pimento-cheese) on the market for snacking and sharing but the Cheese & Jalapeno crisps by [Beavertown Brewery](https://www.trendhunter.com/trends/is-this-seat-taken-campaign) include conversation starters by Campaign Against Living Miserably ([CALM](https://www.trendhunter.com/trends/calm-chews)) to encourage people to confide in one another. Research from Beavertown says that more than half of UK adults have pretended to be "okay" to avoid talking about their mental health and 46% of 18 to 44-year-olds say that they would have no idea how to start a conversation with a friend about their mental well-being. The campaign from the brewery and the mental health charity recognizes that pubs are places that people frequent to get together and chat, yet there's an opportunity for people to connect on a deeper level with honest conversations. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 93% | Activity: 94% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Mental-health Awareness Snacks:** Incorporating mental health conversation starters on snack packaging to promote dialogue and support among consumers. - **Community Engagement Campaigns:** Utilizing branded products to spark meaningful conversations and connections within communities to address social issues. - **Social Impact Marketing Initiatives:** Implementing purpose-driven marketing strategies to raise awareness and encourage open discussions about important societal topics. ### Industries Being Reshaped - **Food and Beverage:** Exploring the integration of mental health advocacy into food and beverage products to foster supportive environments and discussions. - **Mental Health and Wellness:** Leveraging partnerships between brands and mental health organizations to promote mental well-being through innovative product collaborations. - **Marketing and Advertising:** Creating impactful marketing campaigns that go beyond traditional messaging to drive social change and increase awareness of mental health issues. ## Related on Trend Hunter - [Mental Health-Supporting Crisps](https://www.trendhunter.com/trends/doritos-bold-bbq.md) - [Men-Targeted Mental Health Campaigns](https://www.trendhunter.com/trends/pringles-and-movember.md) - [Mental Health Beer Campaigns](https://www.trendhunter.com/trends/brewdog-and-iamwhole.md) - [Elevated Libation-Friendly Crisps](https://www.trendhunter.com/trends/cheese-and-onion-chips.md) - [Holiday Mental Health Campaigns](https://www.trendhunter.com/trends/walkers-mental-health-awareness-campaign.md) - [Hospitality-Supporting Crisps](https://www.trendhunter.com/trends/crisps-artois.md) - [Social Connection Campaigns](https://www.trendhunter.com/trends/is-this-seat-taken-campaign.md) - [Conversational Beer Bottles](https://www.trendhunter.com/trends/conversational-beer-bottles.md) - [Mental Health Snack Initiatives](https://www.trendhunter.com/trends/movember-tubes.md)