# Spicy Fish Sandwiches The Spicy Big Fish Caters to Seafood Lovers Who Like a Bit of Heat By Katherine Pendrill | Published 2016-05-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spicy-big-fish References: [chewboom](http://www.chewboom.com/2016/05/04/burger-king-canada-offering-spicy-big-fish-limited-time/) & [burgerking](http://burgerking.ca/menu/chicken-more) Burger King Canada recently expanded its range of seafood options with the introduction of the Spicy Big Fish. While the chain has recently spent a great deal of time promoting its new Grilled Dogs, now it is turning its attention to its seafood-loving customers. Inspired by the chain's original Big Fish Sandwich, the Spicy Big Fish is a [seafood sandwich](https://www.trendhunter.com/trends/bojangler-deluxe) with an unexpected bite. The sandwich itself consists of a 100 percent Alaskan Pollock fillet that has been topped with four slices of [jalapeño peppers](https://www.trendhunter.com/trends/bacon-blaze-jalapeo-double), shredded lettuce and creamy tartar sauce. The same dish is available in the US as well, however the American version is topped with a spicy sauce and a serving of pickles instead of the jalapeños and tartar sauce. The Canadian version is also served on a premium artisan bun. With summer just around the corner, the new sandwich gives consumers a tasty new seafood option to enjoy. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Seafood Innovation:** The introduction of the spicy fish sandwich by Burger King Canada could lead to the creation of new and innovative seafood sandwiches by competitors - **Spicy Fast Food:** Burger King's decision to add a spicy option to their fast food items could lead to other fast food chains following suit and offering a variety of spicy options - **Premium Artisan Buns:** The use of premium artisan buns in fast food chains could become a trend and lead to more artisanal-style fast casual dining options. ### Industries Being Reshaped - **Fast Food Industry:** The fast food industry has the opportunity to innovate in the seafood category with new and bold flavors - **Spicy Food Industry:** The spicy food industry could benefit from the increasing demand for spicy options in fast food chains - **Artisanal Bakery Industry:** The artisanal bakery industry could see an increase in demand from fast food chains looking to add premium quality buns to their menu items. ## Related on Trend Hunter - [Spicy Fish-Based Sandwiches](https://www.trendhunter.com/trends/fiery-big-fish.md) - [Spicy Seafood QSR Sandwiches](https://www.trendhunter.com/trends/spicy-fish-sandwich.md) - [Spiced Creamy QSR Burgers](https://www.trendhunter.com/trends/burger-king-spicy-more.md) - [Spicy Southern Cuisine Sandwiches](https://www.trendhunter.com/trends/arbys-nashville-hot-fish-sandwich.md) - [Spicy Battered Fish Filets](https://www.trendhunter.com/trends/new-spicy-batter-dipped-fish.md) - [Spicy Hoagie-Style Sandwiches](https://www.trendhunter.com/trends/fiery-original-chicken-sandwich.md) - [Piquant Value-Focused Cheeseburgers](https://www.trendhunter.com/trends/burger-king-angry-cheeseburger.md) - [Piquant Crunchy Chicken Sandwiches](https://www.trendhunter.com/trends/sriracha-crispy-chicken-sandwiches.md) - [Fruity Extra-Spicy QSR Burgers](https://www.trendhunter.com/trends/mango-habanero-king.md)