# Matchbox-Shaped Spice Kits Bright Spicentice Packets for Simple Ethnic Meals That Shine By Marissa Brassfield | Published 2009-01-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spicentice References: [thedieline](http://www.thedieline.com/blog/2009/01/before-and-afte.html) & [spicentice](http://www.spicentice.com/) Spicentice flavor kits are packets that are filled with a blend of ethnic herbs and spices, then packaged with an appropriate recipe. This is an age-old idea, but what I like best is Spicentice's bright and fun packaging. Who wouldn't want to pluck one of these off a supermarket shelf? The old Spicentice kits were drab and boring--there's an image of one in the gallery for comparison--until [Honey](http://www.honey-creative.co.uk/) got their hands on the packaging. The resulting Spicentice packaging is simple, waste-free and fun--everything that home cooking should be about in the first place. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 11% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Ethnic Flavor Kits:** Opportunity for bright and fun packaging of spice kits with ethnic herbs and spices. - **Sustainable Packaging:** Disruptive innovation opportunity to create waste-free packaging for flavor kits. - **Convenient Recipe Kits:** Opportunity to create simple and convenient recipe kits with pre-packaged herbs and spices. ### Sectors Adopting This - **Food Packaging:** Disruptive innovation opportunity to revolutionize the packaging of spices and recipe kits. - **Food Retail:** Opportunity for supermarkets and grocery stores to offer eye-catching spice kits with attractive packaging. - **Meal Kit Delivery:** Disruptive innovation opportunity to incorporate pre-packaged spice kits into meal kit delivery services. ## Related on Trend Hunter - [Customizable Spice Packs](https://www.trendhunter.com/trends/customizable-spice.md) - [Mexican-Inspired Meal Kits](https://www.trendhunter.com/trends/mexicaninspired-meal-kits.md) - [Spice Mixes Gift Boxes](https://www.trendhunter.com/trends/pr-spices.md) - [Sharable DIY Food Kits](https://www.trendhunter.com/trends/create-share-kits.md) - [Nutrient-Enhanced Spices](https://www.trendhunter.com/trends/nutrientenhanced-spice.md) - [East Asian Cuisine Kits](https://www.trendhunter.com/trends/the-spice-tailor-meal-kits.md) - [Spice Starter Sets](https://www.trendhunter.com/trends/spice-starter-set.md) - [One-Step Spice Mixes](https://www.trendhunter.com/trends/just-spices.md) - [Chinese Cuisine Meal Kits](https://www.trendhunter.com/trends/the-spice-tailor-chinese-range.md)