# Spiced Soft Drinks The Root Co. Adds Chipotle Heat to Chilli Ginger Beer By Amy Duong | Written with AI assistance | Published 2026-11-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spiced-soft-drinks References: [retailtimes](https://retailtimes.co.uk/new-for-spice-lovers-chilli-ginger-beer-by-the-root-co)  The Root Co. is widening its soft-drink range with Chilli Ginger Beer, a non-alcoholic drink that adds [chipotle heat](https://www.trendhunter.com/trends/picoso) to the brand’s [ginger base](https://www.trendhunter.com/trends/old-jamaica-ginger-beer). The recipe layers an authentic chipotle infusion over 10% fresh ginger juice, giving it a slower, deeper burn than a straightforward ginger beer. Each chilli is grown, dried and smoked in Chihuahua, Mexico, while the ginger comes from a single smallholder farm in Mkomazi, Tanzania. That sourcing keeps the flavor anchored in two distinct ingredients and gives the drink a clear story around smoke, spice and freshness. It also gives the bottle a stronger point of difference in a category where flavor often gets flattened by [generic sweet heat](https://www.trendhunter.com/trends/deathberry-inferno). Priced at £2.75 and set to arrive in December, the drink also skips ultra-processed ingredients, preservatives and artificial flavoring. That clean-label positioning makes the bottle easier to read for shoppers who want a sharper spice profile without the usual additives. Image Credit: The Root Co. ## Trend Insights (Trend Hunter) - Score: 8.5/10 - Popularity: 78% | Activity: 78% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Smoked Spice Sodas:** Layered chilli, smoke, and ginger profiles create room for premium soft drinks that deliver adult-oriented complexity without relying on alcohol. - **Origin-led Ingredients:** Single-region sourcing and farm-specific narratives give beverages a stronger identity as shoppers look for provenance, authenticity, and differentiated flavor stories. - **Clean-label Heat:** Additive-free spicy drinks point to growth in functional-feeling refreshment where bold sensory impact pairs with simple, recognizable ingredient lists. ### Sectors Adopting This - **Non-alcoholic Beverages:** Premium soft drinks with culinary heat expand the category beyond sweetness, supporting more sophisticated alternatives for social drinking occasions. - **Specialty Food Retail:** Distinctive ingredient origins and clean formulations strengthen shelf appeal for retailers curating products around craft, provenance, and premium taste discovery. - **Flavor and Ingredient Supply:** Demand for authentic smoked chilli and fresh ginger inputs signals opportunity for suppliers offering traceable, region-specific botanicals to beverage brands. ## Related on Trend Hunter - [Spicy-Sweet Fruit Sodas](https://www.trendhunter.com/trends/schweppes-cherry-pepper-soda.md) - [Functional Sparkling Beverage Expansions](https://www.trendhunter.com/trends/chill-spritz.md) - [Tropical-Inspired Beverage Mixer Expansions](https://www.trendhunter.com/trends/fevertrees.md) - [Warming Ginger Beer Cocktails](https://www.trendhunter.com/trends/spiced-rum-ginger-beer.md) - [Spicy-Sweet Citrus Liqueurs](https://www.trendhunter.com/trends/spicy-chilli-lime-liqueur.md) - [Spicy-Sweet Kombucha Teas](https://www.trendhunter.com/trends/healthade-strawberry-mango-chili.md) - [High-Heat Wellness Shots](https://www.trendhunter.com/trends/high-heat-wellness-shots.md) - [Functional Ginger Water Drinks](https://www.trendhunter.com/trends/ginja-snap.md) - [Spicy Honey Apéritif Expressions](https://www.trendhunter.com/trends/forest-chipotle-hot-honey.md)