# Aromatically Spiced Ice Creams Malai Offers Frozen Dessert Flavors Like Orange Fennel & Sweet Milk By Laura McQuarrie | Published 2019-01-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spiced-ice-cream References: [nosh](https://www.nosh.com/news/2019/frozen-desserts-see-continued-innovation-at-winter-fancy-food-show#pic-9) & [malai.co](https://www.malai.co/flavors/) Malai—which literally translates to “milkfat,” in a North Indian language, and figuratively "cream of the crop"—recently exhibited its line of [aromatically spiced ice cream products](https://www.trendhunter.com/trends/indianflavored-ice-creams) at this year's Winter Fancy Food Show in San Francisco, showcasing an array of innovative flavor combinations. While consumers have come to know and love classic flavors like vanilla and chocolate, as well as fruit-forward varieties like strawberry, Malai distinguishes itself with standout offerings like [Carrot Halwa](https://www.trendhunter.com/trends/thanksgiving-box)—which shares the flavors of carrots sautéed in ghee with a touch of cardamom—Coconut Tahini with Date Caramel, and Sweet Corn Saffron. Flavorful and fragrant, the small-batch ice cream created by Malai merges aromatic spices, global cuisines and [offbeat ingredient pairings](https://www.trendhunter.com/trends/the-farmers-market-series) that introduce robust new flavor experiences. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 38% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Aromatically Spiced Ice Creams:** Exploring unique flavor combinations using aromatic spices and unconventional ingredients to create innovative ice cream offerings. - **Global Flavor Fusion:** Incorporating spices and ingredients from various global cuisines to create unique and flavorful ice cream creations. - **Gourmet Ice Cream Experiences:** Providing customers with a new level of indulgence by offering small-batch, artisanal ice creams with rich and complex flavors. ### Where This Applies - **Food and Beverage:** Innovative ice cream flavors present opportunities for new product development and market expansion in the food and beverage industry. - **Dessert and Sweets:** Aromatically spiced ice creams offer a disruptive addition to the dessert and sweets industry, catering to consumers seeking unique flavor experiences. - **Hospitality and Tourism:** Gourmet ice cream experiences provide an opportunity for hotels, restaurants, and tourist destinations to enhance their offerings and attract customers with an elevated dessert experience. ## Related on Trend Hunter - [Artisanal Indian Ice Creams](https://www.trendhunter.com/trends/khoyas-ice-cream-collection.md) - [Milk Solids Ice Creams](https://www.trendhunter.com/trends/gallivant-mawa-ice-cream.md) - [Premium Kulfi Ice Creams](https://www.trendhunter.com/trends/heritage-kulfi-ice-cream.md) - [Asian-Influenced Ice Creams](https://www.trendhunter.com/trends/sabai-creamery.md) - [Reduced Milk Desserts](https://www.trendhunter.com/trends/rabri-malai-kulfi.md) - [Tahini-Infused Frozen Desserts](https://www.trendhunter.com/trends/sweet-tahini-frozen-desserts.md) - [Japanese-Inspired Ice Creams](https://www.trendhunter.com/trends/japanese-inspired-ice-cream.md) - [Asian-Flavored Ice Cream Ranges](https://www.trendhunter.com/trends/asianflavored-ice-cream.md) - [Mexican-Inspired Ice Cream Stores](https://www.trendhunter.com/trends/ice-cream-stores.md)