# Festively Spiced Kombucha Beverages The Equinox Spiced Gingerbread Kombucha is Flavorful By Michael Hemsworth | Published 2019-11-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/spiced-gingerbread-kombucha References: [foodbev](https://www.foodbev.com/news/equinox-kombucha-unveils-festive-spiced-gingerbread-flavour/) & [equinoxkombucha](https://equinoxkombucha.com) The holiday season is in full swing as consumers start to think about cold weather festivities and incorporate heavier flavors into their diet, which is seeing new products like the [Equinox](https://www.trendhunter.com/trends/equinox-ev-electric-juice) Spiced Gingerbread Kombucha be introduced. The premium kombucha drink comes as a first for the UK market and features an unexpectedly warming blend of ingredients such as ginger juice, orange peel and spices including cinnamon, juniper, cloves and cardamom. The [raw kombucha](https://www.trendhunter.com/trends/spraga-kombucha) is created with burnt sugar and features a low-calorie, vegan profile for consumers to appreciate. The Equinox Spiced Gingerbread Kombucha is naturally fermented and thus has a 0.5% ABV, which could make it a suitable product for consumers to serve as a [low-alcohol option at holiday gatherings](https://www.trendhunter.com/trends/sprout-kimchi) this year. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 43% | Activity: 44% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Spiced Kombucha:** Opportunity for creating innovative kombucha flavors using spices and seasonal ingredients for the holiday season. - **Premium Kombucha:** Potential to introduce high-quality, premium kombucha options to cater to discerning consumers. - **Low-alcohol Options:** Disruptive opportunity to offer low-alcohol kombucha beverages as an alternative for holiday gatherings. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can leverage the trend of spiced kombucha and premium options to appeal to a wider range of consumers. - **Alcoholic Beverage Industry:** Opportunity for alcoholic beverage companies to tap into the low-alcohol kombucha trend and offer innovative holiday drink options. - **Health and Wellness Industry:** The health and wellness industry can benefit from the rising popularity of kombucha as a low-calorie, vegan drink option. ## Related on Trend Hunter - [Seasonal Baked Good Kombuchas](https://www.trendhunter.com/trends/brew-dr-kombucha-snickerdoodle.md) - [Holiday-Themed Spiced Ciders](https://www.trendhunter.com/trends/kopparberg-spiced-blackberry-cider.md) - [Fall-Ready Hard Kombucha](https://www.trendhunter.com/trends/spiced-pear.md) - [Zesty Kombucha Refreshments](https://www.trendhunter.com/trends/healthade-ginger-lemon-berry.md) - [Spicy Pomegranate Kombuchas](https://www.trendhunter.com/trends/seasonally-inspired-hard-kombucha.md) - [Blueberry-Spiked Hard Kombuchas](https://www.trendhunter.com/trends/blueberry-hard-kombuchas.md) - [Cranberry-Chai Canned Beverages](https://www.trendhunter.com/trends/canned-tea-beverage.md) - [Jalapeno-Spiked Hard Kombuchas](https://www.trendhunter.com/trends/jalapeno-hard-kombucha.md) - [Warming Ginger Beer Cocktails](https://www.trendhunter.com/trends/spiced-rum-ginger-beer.md)